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Oh, the things you almost miss amid the hustle and bustle of a holiday weekend — like this, for instance: In an interview on Thursday’s Attack of the Show, actor Isaiah Mustafa — better known as “the Old Spice guy” — kicked off what could be the next superhero-casting meme. It turns out the self-proclaimed “comic junkie” wants to play Luke Cage in … whatever Luke Cage project is in the works.
“Please, get this thing going,” Mustafa said. “I wanna be Luke Cage, okay? I wanna be Luke Cage.”
The campaign has gathered a little steam on Twitter, where Mustafa maintains a presence. “Sweet Christmas!!!” he tweeted after the broadcast. Attack of the Show!!! […] Thank you to everyone @aots and everyone who was watching!! Here comes POWERMAN!!!” He likes Old Spice and exclamation points, apparently.
Paramount Pictures acquired the film rights to Luke Cage in 2003, with John Singleton attached to direct and Tyrese Gibson frequently mentioned for the lead role. However, in the seven years since then, at least two target release dates — 2004 and 2005 — have come and gone. I’m not even sure whether Paramount still holds the rights; they may have reverted to Marvel.