Edward Norton’s Agent Fires Back At Marvel

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Edward Norton’s Agent Fires Back At Marvel  

Edward Norton’s agent has responded in what’s shaping up to be a public feud over Marvel’s decision not to cast the Oscar-nominated actor in The Avengers.

As we reported yesterday, Marvel Studios President Kevin Feige released a statement confirming that Norton won’t reprise his role as Bruce Banner, citing the need for “an actor who embodies the creativity and collaborative spirit of our other talented cast members” and “players who thrive working as part of an ensemble.” Neither remark is flattering to Norton, who was widely rumored to have feuded with studio executives about the final edits to The Incredible Hulk.

Now in an email to HitFix, which broke the original story, Brian Swardstrom of William Morris Endeavor Entertainment calls Fiege’s statement “offensive” and “a purposefully misleading, inappropriate attempt to paint our client in a negative light.”

Swardstrom lays out a sequence of events that began two months ago, when Feige reportedly called to see whether Norton would be interested in playing Banner and continued with “a very good meeting” between the actor and still-unannounced director Joss Whedon. That led to an offer from Marvel, followed by contract negotiations. However, on Wednesday, the agent writes, “after several weeks of civil, uncontentious discussions,” they were told the studio “had decided to go in another direction with the part.”

“We know a lot of fans have voiced their public disappointment with this result,” Swardstrom writes, “but this is no excuse for Feige’s mean spirited, accusatory comments. Counter to what Kevin implies here, Edward was looking forward to the opportunity to work with Joss and the other actors in the Avengers cast, many of whom are personal friends of his. Feige’s statement is unprofessional, disingenuous and clearly defamatory. Mr. Norton talent, tireless work ethic and professional integrity deserve more respect, and so do Marvel’s fans.”

Norton’s replacement is expected to be announced on July 24 at Comic-Con International, when Marvel presumably will introduce the full cast and confirm Whedon as director, Jeremy Renner as Hawkeye, and finally put an end to those incessant Ant-Man and Wasp rumors.

So who will play Bruce Banner in The Avengers? Feige clearly states it will be “a name actor,” but beyond that it’s anybody’s guess. Geoff Boucher of Hero Complex has his own theory: “Adrien Brody, who just went into action-hero mode in Predators, is mentioned a lot. And he did attend the premiere of Iron Man 2, as did Renner, who at that time had not been announced as an Avengers cast member. Someone very close to the situation tells me that Brody is not getting the job, but that could be a smoke screen. (I have a pet theory, by the way, that Brody is locked in for the role of Ant-Man, but that’s more hunch than anything else. Nathan Fillion is getting a lot of attention from the rumor mill, though, for the Hank Pym role, so I could be wrong. …)”

Whomever the actor is, he’ll have to be secure enough to share a crowded screen with actors like Robert Downey Jr., Samuel L. Jackson, Scarlett Johansson and Chris Evans — as well as the Hulk himself. Between the sprawling cast and the CGI monster, it’s difficult to imagine the Banner role will amount to much more than a cameo. However, that may hold a lot of appeal to an actor with limited time in his schedule — or one with an eye toward another run at a Hulk movie … or, perhaps, a television series.

The Avengers opens on May 4, 2012.

  • Rc_adamiec

    Great backfiring. Unnecessary and indeed unprofessional remarks. No respect towards the actor Norton who did some great stuf in the past. I do think that he would've too much for this movie though. Considering it's obviuosly the HULK we wanna see most and not Bruce Banner.
    So a young and less experienced face for Bruce Banner will do nicely.

    Off topic:
    Evangeline Lilly for WASP please ! Still sad that Josh Holloway wasnt asked for Thor or Cap… Maybe Hank Pym ? Or would that be too LOSTy ?

  • comic relief

    LOL

  • Anon

    Its a shame. Him and Downey could have some amazing scenes together.

  • Pongojankowitz

    Everything Marvel has touched has turned to Cat Shit, this will be no different… if not worse…

  • Brett

    Marvel behaved unprofessional and childish because they are run by children who have yet to learn about taste, manners and class.

    Anyone see BIG with Tom Hanks?

    That's the secret of what's going on behind the scenes at Marvel right there.

  • Yuri945

    ROFL! I smell fanboy hate here….

  • Invasionforce

    Edward Norton is not crucial to the making of “The Avengers.” If he was difficult, I don't blame Marvel for bouncing him. I doubt that he understands the Hulk better than the creative people at Marvel. If Norton wanted too much money, then buh bye! Marvel is making a statement that their characters are the stars, not the actors. I would rather see the money on the screen than have an actor pocket it.

  • Dangersmith

    With such big name actors attached to this project, I pray that this movie is at least 2 – 2.5 hrs long. Between now and then there'll be other Marvel movies coming out to help make a flick like the Avengers a solid draw… and with that much time there's more than enough space to give the Hulk something better than a lousy cameo.

  • Geekgazette

    You are exactly correct that I would be more likely to feel empathy for a comic industry pro than a Hollywood pro. But that just goes back to the fact that I, like most of us, see them as more like “us” than incredibly rich movie stars. I don't deny that there are certain actors who seem down to earth, rejecting the Hollywood lifestyle, and I have a lot of respect for them. Even if they aren't the greatest of actors I will give one of their movies a chance before I'd watch anything by Mel Gibson or most other actors. However, there are comic industry pros whose arrogance and ego makes me avoid almost anything they are associated with despite their talent. Alan Moore is a prime example of this. I do think that DC did him dirty, but I also think he is an arrogant blow hard who thinks he is far more talented than he really is, so I don't buy his stuff anymore.
    Basically I try to judge each person on who they are, or at least seem to be. It just so happens that more often than not people in Hollywood are turds and many comic pros present themselves as more humble, regular folk.
    I agree that Norton did a fine job with the character and I would liked to have seen him reprise the role, but if he has diva issues, then I can't fault the studio for dumping him. John Byrne is one of my favorite artists, but if he has a reputation for being a pain to work with (I don't know him and am only using him as an example) I won't fault any company from bumping him off a book. No matter how much respect he has for the character(s) in that book. It is the company's product, their property and their prerogative. While it may suck for me to lose my favorite artist off a book, I can't complain if the people around him don't want to work with him.
    If the studio bumped Norton simply because they felt like it, then they suck, but even before the film was released the actor was supposedly causing problems. If they think he won't be able to work with Downey, Jackson, Evans and the other Avengers crew because of this I'd rather they replace him that risk putting out a sub-par Avengers movie because he cause too much tension on the set.

  • Geekgazette

    “I would have been happier to hear that budgetary concerns kept him out of the film. The attempt to discredit him was disgusting. “

    He is bound to have done something to earn it. I seriously doubt they would risk not only upsetting fans but hurting the potential quality of the movie just cause they wanted to bully him. He had to make enemies with someone and usually you don't make enemies by being nice and easy to work with.

  • Capt USA(Jim)

    it's still going to be a movie with Chris Evans as Captain America….. at no point in time in history has this made sense, the only possible worse casting decisions would have been to cast Jim from the Office as Captain America… how could a nowbody actor like Evans command Thor, Robert Downey Jr, and Samuel Jackson….if you can't cast Devon Woodcomb or Mark Valley in the role, you really need to look a little further. I mean Mathew Mcconnehey(or however you spell his name) would have been a better choice, and that isn't a compliment to Mathew.

    seriously the movie has already failed at casting, the most important member is cast by the most impotent actor.

  • comic relief

    I’m not going to argue with you on the “humble folk” comment. Your stand seems to be based on principles that I think are entirely well intentioned.

    In regard to Norton, I don’t know what to say. He gets a tremendous amount of bad press yet I can’t tell you how many times I’ve seen the principle or lead actor blamed for a project failing. Christopher Reeve wasn’t the director but his arrogance destroyed the last two Superman films. Tobey Maguire wasn’t the director yet he messed up the last Spiderman film. Pierce Brosnan wasn’t the director yet he ruined OO7 so badly they had to reboot the series.

    If Norton didn’t fight for a good film, than he would have been blamed for the film’s demise. Yet if he takes a stand companies can be assured fans will define him as a spoiled diva. I hope this double standard is perceivable. This brings me back to my original premise: comic book fans tend to side with companies over individual artists. Comic book companies don’t really have to work to turn individual artists into villains when a dispute erupts.

    Obviously we agree that continuity would have been better served with Norton’s inclusion; who wants to see a new actor in a role we associate with someone else. I think where we differ is I don’t believe the company is necessarily right just because they have the money to smear an individual artist. Going back to your original point an individual artist’s financial, professional, and ethical vulnerability gives me the ability to sympathize and identify with him/her.

  • comic relief

    Geek gazette you and I are having a dispute right now. Yet neither of us has the ability to write a press release to professionally destroy the other. Even if I think it (which I don’t), “oh he’s just a difficult ass who can’t get along with anyone”, I can't act on it to make sure I look better. I can’t publish this belief (or lie) on the cover of the New York Times and punish you for not agreeing with me. This is the crux of my argument.

    Like Edward Norton, I remember the exact same thing appeared to happen with Terrance Howard. In Hollywood, most people thought Robert Downey Jr. was an irresponsible drug addict and for those reasons he made no sense as a lead actor for Ironman. Director John Fareau did not have blockbuster film credibility. Gwyneth Paltrow was popular but she couldn’t sell a big budget movie. The only actor who had any credibility or a career that was going somewhere was Terrance Howard. As soon as the original movie was distributed and people got their pockets filled; it was time to start creating a few villains to assure the herd was thinned so money wouldn’t have to be shared with everyone the second time around. My belief is comic book fans are easy pawns for this kind of manipulation and I wish this wasn’t so.

  • Geekgazette

    Honestly, I don't think we disagree to any great degree on this topic. I admit that since the company is footing the bill they have final say so on everything. If I pay some kid to mow and weed eat my lawn and he starts to criticize my herb garden, saying that it is not good enough and will ruin the overall look of the yard he just spent 2 hours mowing and weed eating then too bad for him. He was only paid to mow and weed eat. He knew what was in the yard when he took the job and he did it anyway.
    Norton wasn't absolutely clueless about the movie or how the process works, he was paid to act in a part, the director was paid to decide the direction of the movie. If Norton didn't like the direction the director decided to use for the movie he should not have taken the job. He only had one job, he shouldn't have worried about the rest.
    If Marvel has a certain vision for the Avengers movie, or if the other people involved with the movie don't feel they can deal with Norton, it is there party, they don't have to invite him if they don't want to.
    I think speaking ill of him or taking jabs at him was in very poor taste, but there's nothing I can do about that. I do think that despite his diva rep, Norton handled it with a great deal of class. However, I still have a difficult time feeling sorry for the poor little rich guy who could potentially live the rest of his life off of his earning so far without ever having to work again. So there is a little bit of animosity and resentment on my part, I admit that, but while I am a very non-corporate person I still think they have the right to hire whomever they want.

  • Geekgazette

    I definitely see your point and it may well be exactly what happened. I'm not saying that it is right to trash someone in the press, that is always in poor taste, but if they don't want him working for them, they don't have to bring him back. It is their prerogative. Like I said in an earlier reply I applaud Norton on his classy response. He made them look like jerks. That doesn't mean he is right and they are wrong. He may be as bad as they say, I don't know. The responses I saw from Howard were quite different and made me believe that he was the jerk they made him out to me. I didn't like him in the movie anyway.
    I've met very few famous people but I have to say, with only a couple of exceptions, they were mostly disrespectful, egotistical jerks to their fans. I find it very easy to believe that the actors are guilty of unprofessional behavior and rubbing the people they work with the wrong way. If I was their boss and they were trying to tell me how to do my job or run my company, I'd fire them too.
    As for Terrance Howard being a major draw in Iron Man I find that hard to believe. I didn't even know his name and only recognized him from a few minor parts in films and TV. As a matter of fact the only thing I actually remember him from distinctly was a bit part on Family Matters and that is just because my daughter watches it every day.
    Before Iron Man came out I knew who Downey Jr, Fareau and Paltrow were and I think they were a bigger draw to comic fans than Howard could have ever hoped to be.
    Downey Jr, has definitely had his share of troubles, but he is also a fairly good actor who has had some good roles in his career. So I wouldn't discount him.
    I agree that Paltrow is not a box office draw, but she is a good actress and people tend to like her. Besides she is a supporting character and not a major draw for the movie. People wanted to see Downey as Iron Man and you could have pretty much put any halfway capable actress/actor in the parts of Rhodey or Pepper and no one will care.
    Fareau on the other hand has some geekcred, so I think comic fans were willing to give him a chance. I do think he is in IM 2 waaaay too much and knowing who he was kind of ruined my suspension of disbelief. He needs to decide which side of the camera he wants to be on.
    I also agree that comic can be a gullible lot and easily manipulated. That's because we have so much emotional investment in the various properties.

    You or I may not be able to publish unkind words regarding each other or our dispute in major publication, but they are here on the net for the world to see and disagree with. Not that anyone actually cares, but they are here. The difference being that here both sides can be seen, so I concede that the actions of the studios and actors are a bit one sides. We tend to agree with whomever comes out of the gate swinging. So while I stand behind my statement that Marvel had the right to can Norton and I have a hard time sympathizing with him. I do think that their statements were in poor taste. I also think his showed maturity and tact.

  • Not

    I'm not sure that the rather hackneyed “love conquers all” plot of The Illusionist can be regarded as trumping the (IMO) altogether more sophisticated offering that was The Prestige. But your mileage may well vary.

  • dvronn

    No, you self-delusional moron, having someone famous would be ridiculous. Having someone whom you do not know allows you to see them solely as the character, without having preconceptions based on previous roles. You don't want actors who are as big or bigger than the parts they are playing.

    By the way, Robert Downey Jr. and Samuel Jackson are famous, but the guy playing Thor is an even bigger nobody than Evans.

    Oh, also Devon Woodcomb is NOT an actor who can be cast in a role. He's a fictional character played by the actor Ryan McPartlin. And Mark Valley is headed towards 50, way too old. In fact they are both a bit old for a character that would be maybe 25 when he was found frozen in ice.

    But the fact that you have such trouble distinguishing real people from fictional characters tells us that perhaps your opinion about matters such as these are improperly colored.