Has Warners Waited Too Long To Exploit DC’s Movie Potential?

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Has Warners Waited Too Long To Exploit DC’s Movie Potential?  

So, we’re potentially just days away from news on how Warner Bros. plans to exploit DC Comics for all its worth, with a fuller version of those plans – or, at least, a spreadsheet – to follow next month. But I have to ask: Am I the only person who wonders if it’s too little, too late, to actually succeed?

Don’t get me wrong; In the DC/Marvel cold war that is comics, I’m much closer to the Superman/Batman camp than the opposition (Really, I’d rather call myself a conscientious objector, but that run of Paul Levitz’s Legion might disagree), but the fact remains that Marvel, for better or worse, pretty much own the superhero movie market for most mainstream moviegoers these days – Yes, Batman seems to contradict that, but Batman, in so many ways, is a freak occurrence, and shouldn’t necessarily be looked at as a signpost for the success of other DC superheroes who haven’t owned the pop cultural zeitgeist on at least two separated-by-decades occasions – and, now that they have the might of Disney behind them, are probably about to hold onto that title for a long, long time to come.

It’s not just that Disney is very good at moving into and, from that point onwards, dominating particular markets that it sets its sights on (And with the Marvel IP, now they finally have material to do that in their longtime weak spot, teen boys), although that really counts for a lot, in my book. More, it’s that Marvel has spent a lot of time, money, internet presence and bad movies (Hi there, Hulk) teaching the world that, if you’re thinking “superheroes” that aren’t any of these annoying post-modern things like Kick-Ass or Super or Hancock, then you’re thinking “Marvel” – or, perhaps, Pixar but they’re Disney too and that was a one-off so that’s alright. Somehow – and, really, I’m still not entirely sure how they actually managed this – Marvel has managed to sell the audience on not just Iron Man, but the idea that all the other movies leading up to The Avengers are essential parts of the Iron Man story. Instead of selling Iron Man, they’ve managed to sell Marvel Universe, to the point where fans are excitedly awaiting Thor and Captain America despite the fact that none of the same creators are working on them: The shared universe becomes what’s important. So, why can’t DC do that?

Well, for one thing, because they’re not the first to do it. Newness – or, in this case, the illusion of newness – is important, and it can be better to avoid something than be the second people to try it, in many cases. More importantly, audiences have already bought into one shared superhero universe – will they be willing to do so for another? More cynically, will non-comic-reading audiences really be able to tell that Green Lantern, The Flash and whatever other DCU movies are coming out aren’t part of Marvel’s plans?

There’s definitely money being left on the table for Warners, insofar as the potential licensing of DC Comics’ characters and IP goes – If nothing else, outside of movies or television, there’s got to be room for exploiting the pop cultural iconography of Superman, Batman and Wonder Woman in all manner of merchandise that we haven’t seen, surely? – but then it comes to building an empire based on multiple movies about the superheroes? Marvel’s already there, and there might not be any space left for another big player.

  • Hysan

    It's honestly pointless because fandom is often fickle and what they want never jibes with what the producers are doing. Remember all the angst and annoyance at Spider-Man's organic webshooters? There are still fans who want to see Batman in grey and black tights.

    The movies are not the comics. They're an entirely different entity – if I want to see something like the comic books, I'll just read them. I personally thought Iron Man 2 was a great continuation of the themes shown in the first movie. That scene with Tony watching his dad really caught me by surprise. The one thing the DC and Marvel movies have managed to do well is give us a human element to the larger than life events. For me, that's where movies like Wolverine failed — hopefully Green Lantern will do that as well. I do want Green Lantern to be a great movie, by the way…I'm a fan of the GL series (even Guy) but haven't read the book in years…so it'll be a good way to reconnect with the characters.

  • Hunterjax1

    So many people forget some “DC” movies that, while they may not have made as much money as Iron Man, are certainly MUCH BETTER movies: A History of Violence and Road to Perdition.

    And often leave off the string of duds that Marvel has had: Hulk, FF 1 & 2, X-3, both Punisher movies, and Ghost Rider

  • BB

    Before I start let's be clear DC rules for now on TV, & animated efforts, and early movies. There is some truth to this story, but remember there are factors to consider. First, did the movies make money. Second were they any good. For Marvel many of their movies made some or a lot of money, but few where really that good. The first two X-men where I feel great. The last awful. Wolverine was not a great film . The first Spiderman was ok, the second could have been one of the best hero movies made except Rami doesn't know how to quit. The third a ok mess. The two FF films except for the Surfer wasted effort's of one of the richest comic books and shows what happens when you have the wrong people in charge. Ironman 1 was very good but only because of the acting and not because of story or anything else. The second confused! The Hulk's pretty bad. Nothing else is worth mentioning. DC's Batman is the top & perhaps most successful of all. V great. Watchmen could have been better but it can't be ignored. Superman a foolish letdown. Constantine pretty good horror. These made money. Jonah Hex brainless . Everything else who cares. Marvel may have more money with numbers but less good movies. DC has failed to use their top characters but with GL & the new changes with Warner is on track. A new Batman, Superman who is their biggest mistake will be back and who can't wait. Flash is a go. We'll see who else. Marvel starting over with FF ( thank you ). Baby X-men ( who cares ). New teen Spiderman (?). Looking forward to Thor but if you think Cap will be great I'm not a betting person but let's do it. It's true marvel has caught fire with the thought of the Avengers except that it isn't Avengers but the Ultimates. DC has backed off of the JLA which would be a mistake but it needs to be done right so lets still hope. Overall if the people hear that a movie will have Superman, Batman, Wonder Woman, GL and the rest in it no one will stay away. Marvel can't beat that. Still lets just enjoy it all.

  • Seattlepsycho

    DC should go the other route and do theatrically relesed movies with a shared univers but go the animated route. The success of Justice League has proven they can do it.

  • Cforshaw67220

    Did you tell anyone it sucked, Shaun? If you did, it can help prove my point. Besides, I said screeners being leaked will only hurt films through bad word of mouth. This is for two reasons: (1) it's rare that screeners leak before a film is released; (2) people will often go and see a good film again at the cinema, if they are in a group, or will tell their friends the film is good, but might be reluctant to say where they saw it for fear of someone mentioning that a friend is downloading movies.

    Plus, I remember reading that 'X-Men Origins: Wolverine' broke records for that weekend. That one, specific weekend. Maybe the person who stated that was wrong, but if the takings were enough to classify it as “big”, it would still indicate that the film wasn't adversely effected by it leaking early, otherwise it would have had a much smaller opening weekend. One of the main reasons for this is probably because of the inflated industry numbers re: online piracy, because it is the latest scare. In truth, most people who own computers, in my experience, do not know how to download movies. It may be on the rise, but it is still a small amount. You could also question where the screeners come from, which is usually the studio themselves. If they don't want them leaking, don't send them out… Which, of course, they won't do because it may effect the amount of press coverage they get.

    Oh, and I didn't say that screeners would hurt films like 'The Dark Knight' or 'Iron Man'. What I said was: “You'll notice how screeners of films like 'The Dark Knight', or 'Iron Man', don't tend to harm the film at the box office.”

  • Cforshaw67220

    I skipped 'V for Vendetta' because it just didn't seem like the source material, to me. However, I do feel that it would be better for films to stop thinking in terms of franchising every movie, and getting back to some genuine great stand-alones, anyway. I remember a few years ago one studio did ten films for $10million (each film had that as their budget), and each was only really supposed to be a single film. The first was 'Jeepers Creepers', and whilst the others didn't do as well (so much so that I cannot name one of them) it did suggest that funding smaller projects of this kind could be beneficial. Take John Constantine for example – hire someone like Ian Hart, let him play Constantine as a scouser, and have a modest budget with a young, hungry indie director in the UK to make a low budget, atmospheric horror. If it fails, you haven't spent too much on it, anyway. If it succeeds because of the connection to DC and Alan Moore, then it could potentially make far, far more profit than 'Constantine' did. One of the things studios need to learn is that sometimes extravegance and spectacle can be their own downfall. Of course, this model would never work for something like 'The Hulk', but there are a lot of characters that could benefit in this way.

  • Cforshaw67220

    I agree with the comments about Luthor, but keep Spacey. When his Luthor's light-heartedness gave way to manic fury, like when he screams in Lois' face, he was genuinely frightening. Plus, I always thought people missed the elegance of his diabolical plan – the best way to make money is to buy up land, because it is one of the main resources people will always need: space to live. The problem with the film itself was that, for some reason, everyone involved with the film seemed to forget Superman couldn't lift a giant nation made of kryptonite above his head and throw it into space, and that it coming into existence would have probably created a tsunami that would have wiped out Metropolis. I can suspend my disbelief, but not when you violate your own rules in such a way.

  • Asr0462

    Do they really need to make anymore sh*tty superhero movies? Just reading about Green Lantern made me want to throw. DC relies to heavily on Warner Brothers; Marvel makes their own stuff now and the difference is definitely noticeable.

  • Cforshaw67220

    Watch Kenneth Branagh's 'Hamlet' – the full four hour version. I thought it was amazing, and so spectacular for what should have been a stagey Shakespeare movie. If his 'Thor' can tap into any of what he did with that, it could be something quite special.

  • Cforshaw67220

    We have seen Batman in grey and black tights in that awesome fan movie where he fought The Joker, an alien, and then a predator, and you know what, it was awesome! Plus, haven't the organic webshooters been dropped? I had an issue with them as the webshooters Peter made helped hammer home the idea that Peter was actually really smart. But a bigger issue with Raimi's 'Spider-Man' films was that they were too serious – there weren't any witty one-liners by Spider-Man that are a big part of the character.

    However, fandom isn't fickle – many fans have an opinion and stick with it, and some change their mind when they see the film, as is there right. If they continually changed back and forth then I might agree with you on that, but I have seen more consistent opinions from comic fans for good or ill than I have seen from most other people re: lots of other things. My mother changes her mind about how the front room is decorated every year – now that is fickle (and hard on my Dad, who has to redecorate it!).

    However, I agree that the movies aren't the comics. They can never be, and having spent a good part of my academic career studying how films adapt comics I am extemely interested in the ways in which each film approaches the means of adaptation because long-form serialised media being adapted for short-form, one-off media presents so many challenges you don't usually see in adapting finite novels, or short, or formulaic television series. However, so long as we get films like 'Let the Right One In', 'In the Loop' or 'Oldboy', Hollywood can do whatever it likes, and fanboys can have whatever opinion they like for me. It always leads to an interesting perspective on the process of adaptation.

  • Admiral Iagree

    I'm “hungery”

  • Hysan

    I'll probably get raked over the coals for this, but while that fan movie was entertaining at the time, it wasn't THAT great. While the Batman in the movie looked like Batman, from what little I could see, he was just a musclebound guy in tights. There was no character there. If all it took was a burly guy to play a superhero, we'd have the pro wrestlers people keep clamoring for (don't get me started on the crazy “Triple H as Thor” thread). The late Andrew Koenig as The Joker was far more interesting than the guy playing Batman. Honestly, once you get past the “huh, interesting,” factor of Batman looking like he does in the comics, there's nothing there but a brawl in an alley.

  • Kelly_009

    Most of what you've said is just too foolish for words.

  • Richard Bernier

    Yeah, Howard, not Fischer! Thanks!

  • Shaun

    Well, since WB owns DC what are they supposed to do? That'll be like saying, in a few years as the current Marvel licenses expire, that “Marvel depends to heavily on Disney.” Not like there'll be much choice in the matter.

    I wasn't hot on the GL costume that was on the Entertainment Weekly cover this summer, but they're saying that won't be the final suit. Nothing else I've heard about the movie has given me reason for concern though. Let's wait and see what happens. I'm hoping it'll be good.

  • Shaun

    “Batman 3 may flop though.”

    BWAHAHAHAHAHAHAHAHAHAHAHAHA!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

    Honestly, dude? Look, I don't think anyone's going to expect #3 to make as much money as TDK did. That was lightning in a bottle. But the anticipation will be extremely high, and it will make tons of money. Hell, even the god-awful Spidey 3 and X3 made big bucks. Do you honestly think a Nolan Batman movie could be as bad as those two movies I just mentioned. Hell no.

    “Batman 2 was the apotheosis of what Chris Nolan was aiming for since the first movie and therefore has no where left to go.”

    Explain this statement. Batman Begins re-booted and re-established Batman. He smacked down Gotham's underworld, and the mob turned to man they clearly didn't understand. As Alfred put it in TDK, after Batman spat in the mob's face “things were always going to get worse before they get better.” Nolan raised the bar with TDK, and I can't wait to see where he takes things in the 3rd movie.

    How can you seeay there's “nowhere to go”? TDK was a fantastic middle chapter (assuming it turns out to be a trilogy). It left things hanging as far Gotham being torn apart by Joker's chaos, and Batman's willingness to be the villain in order to help save things. No doubt a new threat will emerge in #3, and we'll see how Batman can redeem himself in the public's view, and still save Gotham, while the law is gunning for him.

    “Besides, after the creatively disappointing “Inception” people may just become completely fed up with what Nolan is puttin' down”

    The “disappointing” Inception that scored 87% on Rotten Tomatoes?

    People sure seem to like it enough, Inception having been #1 for several weeks, and one of only two films this year to land in the top 10 for 10 or more weeks (and counting). He'll end up having the 2nd biggest film of the year (behind only Toy Story 3), and that's without having Batman in it. I'd say the public is FAR from “fed up with what Nolan is puttin' down.” Now if you were to say “M. Night Shyamalan,” then you'd be making sense.

  • Geek Gazette

    Marvel definitely has a leg up on DC. Most non-comic reading movie goers don't know that Superman, Batman & Wonder Woman aren't in the same universe as Spider-man. I've had people ask me if Batman was going to be in the Avengers movie.
    DC/WB sat on their hands and let the suits decide what was best for the comic book properties while Marvel spent all their time blending the creative talents for the comics and movies to keep things more consistent. Who knows the characters better than the people who draw/write their stories each month? Not the suits that's for sure.
    Marvel had some bombs during the learning process, but they realized that the best way to make their characters into movies is to get the rights back and do the movies their way. Disney has also done a find job of letting Marvel do their thing and not trying to tell them how comic books movies should be made.
    While I'm a bigger DC comics fan, they've spent too much time focused on the Smallville way of things and let Marvel take the lead on the big screen. One thing DC has done right are their animated movies, all of which are great. Now they just need to transpose that into live action films.

  • JLB

    I don't think so. Warner has a good track record with super-hero movies. If they are well-written, with high production values, and a strong cast, then I think they can compete with, if not surpass, Marvel's line of movies.

  • Spunkboyrulz

    Why does everyone pick on the Hulk movies? The first one wasn't great and the second one pretty damned good.

    If you want to talk about bad Marvel movies, how about The Punisher? There were three of them and they all were terrible.

  • MoveON

    Got to agree. I am amazed that DC can't seem to get Superman launched! It seems like a total no-brainer. Superman is such an iconic character but DC is so in love with the origin tale and Lex Luthor and Lois Lane that they can't get past them to do a follow-up movie and so much always reboot every 20 years — when they think people have forgotten the previous movie. Hey, there's 20,000 Superman comics out there and while 90% of them are about the origin, Lex Luthor and Lois Lane, that still leaves 2,000 other plots and characters!

  • Mike_o

    The problem isn't that they missed the band wagon, but rather that they might be trying a little too hard to force things.
    I think that they run the risk of alienating more fans by announcing more movies before anyone even knows if Green Lantern is going to be any good. I'm also concerned that with the success of The Dark Knight, they're going to make every movie they do darker, because they think that's what sells. Unfortunately, studio executives aren't too big on reading into material and finding out what kind of angle works best on each project. They're far more likely to think “hey, The Dark Knight made a Gazillion dollars, and it was dark, so if we make all our superhero movies dark, they'll do just as good at the box office”.

  • Cforshaw67220

    You've clearly never made a film that short, so I will forgive you what you have said. However, the characterisation was clearly there in the few moments that Batman had – such as his no-nonsense approach to The Joker – and the final shot of Batman preparing to square up against a bunch of Predators was awesome – it says so much about the character that you'd believe he could possibly win. What you mean is that the characterisation wasn't there on the level you would associate with other, more long forms of media. Clearly, you can't judge them by the same yardstick. Making short films is difficult enough as it is – if you have five minutes, then that is a minute for each of your traditional five-point narrative structure – so you have to fit more in visually to make up for the lack of time/nuance/dialogue. Therefore, musclebound guy in traditional Batman costume, no-nonsense demeanour, and the ability to kick extraterrestrial @$$ tell you everything you needed to know in that short film.

  • andrew.t

    In Widening Gyre #6, Kevin Smith rewrote the classic Batman Year One scene where Batman bursts on the scene and says something like, “You have eaten well…. None of you are safe.” to say that while Batman was making that famous speech, he was so nervous, he had a bladder spasm and peed in his pants.

  • Cforshaw67220

    “The same goes for the Superman movie in development. CLEARLY, only Grant Morrison should be designing and writing that movie. But no, Warner Bros are a bunch of cowards and WOULD NEVER DO ANYTHING THAT SMART.”

    - Dwayne McDuffie is adapting 'All-Star Superman' for the animation division, so, yes, I completely agree that WB would never let Grant Morrison's work inform any representation of Superman… Oh, and I know 80% of online text is misunderstood, so let me state for the record: I was being sarcastic.

    “A Wonder Woman movie MAY work – but only if Joss Whedon is at the helm.”

    - Yes, as he is the only writer or director to write strong female characters. (Again, sarcasm!) Seriously, though, what about Ridley Scott or James Cameron? Given they directed two films with kick ass heroines named Ellen Ripley and Sarah Conner?

    “Aquaman? Bitch, please (The very worst meaning of that phrase)”

    - WTF? A King returning to fabled Atlantis to reclaim his throne? An underwater city filled with magic and menace? The only reason Aquaman has a bad rep' is because other writers tend to have failed in capturing what could be a kick ass fantasy story.

    “Sandman as an HBO Series: YES”

    - Yes, lets ignore the fact that one location – The Dreaming – is a massive special effect that a television show budget cannot do justice with its limited budgets, and that the property is the least commercial around given that it is an anthology series that marginalizes its recurring cast for a large portion of the story, and that HBO would probably have to pay a small fortune to license the rights with no guarantee of a return, and this is… what is the opposite of a slam dunk? Crashing to the floor and facepalming as you land?

    “Hellblazer as an HBO Series: YES”

    - Might I suggest a partnership with a British indie production team and doing it as a genuinely scary one off. Maybe even model the story around something like 'The Wicker Man' – isolated locations, ancient mythology, and a Scouse John Constantine, perhaps played by Ian Hart, or one of the other many fine actors starring in kitchen sink, council estate dramas in the UK.

    “The New Gods Anime series of feature films: If done by Grant Morrison, then, yes, Absolutely.”

    - Why would Grant Morrison want to do this when his own work – especially 'We3', which is still in the pipeline at Dreamworks – is likely to provide him more satisfaction and more also with more money? Also, what you're saying doesn't add up – Grant Morrison is a comic book writer, primarily, Anime is Japanese, and the New Gods are owned by WBs, aren't they? Besides, if you are so eager for Morrison to move to moving pictures, 'Bonnyroad' is out later this year, all written by him, and starring Stephen Fry, and dealing with the same myths and poetry that helped inspire 'Seven Soldiers'.

    “Fables as a TV series could work”

    - It is already in development. It was named as being in development at the same time as 'The Walking Dead', so it could air this time next year. Or it might not get picked up. Personally, I wouldn't much care if it did or it didn't. It's the comics I love.

    “Global Frequency: as an HBO Series designed and run by Warren Ellis would definitely work.”

    - There was already a pilot, which was pretty good, and starred Michelle Forbes as Miranda Zero. It didn't get picked up, which was a small blessing really, as it would be unlikely to be too “Global” given budgetary restrictions, and if it isn't global, then it is just 'Fringe' without a clear over-arcing narrative. And, really, why would HBO pick up something that failed to get picked up for lesser channels, that they would have to license for a decent amount, and that, given that Ellis has no pedigree as a TV producer, could just as easily come off as the next wacky, low-budget SyFy show?

    “But you see, Hollywood Executives are PROFOUNDLY STUPID PEOPLE and they don't think like us. Therefore, they would NEVER deign to even think of doing series or movies like these.”

    - Most of the things you suggested were unreasonable, uneconomical, or are already happening in one form or another, or have already happened. Your argument seems solely based on the fact that you think you are smarter than every person at DC/WBs. Now, I hate to have to break it to you, but you clearly aren't.

  • Cforshaw67220

    The first 'Hulk' movie is far better than the second in terms of the cast and the script – but the action was just so, so bad it ruined large chunks of it. I do remember it sucking me in with the story of Bruce Banner, and his estranged love, and his manipulative father, and her manipulative father… If they could have just taken the Hulk out of it, it had some moments of great drama.

    Ed Noton's 'Incredible Hulk' was just a fairly formulaic Marvel action movie that had little of the dramatic tension or excellent acting of the predecessor, and whilst the action was far, far better, it was still unconvincing because up until the end of the film there is absolutely no tension because, as a comic book fan, there was nothing in the film that I felt really threatened The Hulk. I mean… a trained team sent in to stop The Hulk? Tim Roth vs. The Hulk? More soldiers vs. The Hulk? The only good bit was when Omar Little took one look at what was going down and decided he'd prefer to go find some dealers to intimidate rather than continue to be associated with the foolish shenanigans going on in this film.

    In addition, I still don't understand why having The Hulk personality is such a burden for Banner in the films or the comics – there is a lot of property damage, but no-one ever seems to die, so it never amounts to more than a temper tantrum by someone with superpowers. After the twentieth time he Hulks out, surely it'd be all:

    BANNER: Oh, did I Hulk out again last night?
    BETTY: Yep, you trashed half our neighbourhood.
    BANNER: Oh God, the humanity! How many lives must I carry on my bloodied conscience?
    BETTY: None. Though you did break the Johnson's daughters arm when you started playing patty-cake with her.

  • Mike-EL

    Are there too many cop movies? Too many sci-fis? Too many cowboys?

    There's plenty of room for everybody.

  • Mr_Wayne

    The very idea that DC/WB is “too little too late” to produce films for their characters based on some invisible timeline made by Marvel is absurd. If anything people might clamor to theaters to FINAALLY see their favorite heores and villains on the big screen.

  • Brian from Canada

    There never was a question that Superman Returns was a sequel: from the music and style of the credits, to the press cycle in which Singer called this “the true Superman III,” that was intended to revitalize an existing franchise that is well thought of rather than the kitchen sink replacement that Batman keeps suffering.

    But the comics are the problem.

    Comics are a problem because “Crisis On Infinite Earths” wiped out the man in Superman and the mad scientiest in Lex Luthor, switching them to the boy scout Superman vs evil corporate genius. And that's the version we get in the cartoons. That's the version we get in Smallville.

    And I challenge ANYONE who thinks Superman Returns pitiful to not say that they love the cartoons and the modern TV incarnation. Because that's the contradiction weakening the film, not Kate Bosworth's weak performance.

    Batman, incidentally, was EXACT to the comics' tone when Adam West did it. Tim Burton started this whole bullshit about Batman being dark from the beginning (he wasn't — it was Year One he was referring to, and Dark Knight), and all Nolan is doing is going back and saying he can do it without the stylized sets. And that's something you can track against existing products.

  • Brian from Canada

    Could someone PLEASE define for me how SPECIFICALLY they were appalling films? Because, on a technical level, they're far less appalling than the much-fawned over Lord Of The Rings trilogy (Kevin Smith nailed that one), or much of the fodder from this summer.

    Movies do not have to be all pontificating about the quality of life today. In fact, anyone who says The Dark Knight is really a reflection of the modern condition is blowing it out of their ass to justify the fact that they liked the movie. And that especially counts critics, who don't know anything about a movie other than they liked it or were paid to like it.

    Wolverine was meant to give a back story to the character. And it did. The entire focus is on Wolverine, not the side characters who exist to paint the context of Wolverine. Having it be Cyclops and Emma Frost in the cells rather than mutants x and y gives those who have seen the previous films or know the comics an opportunity to flex their knowledge about the franchise, which is what it's supposed to do.

    See The Expendables. Every major character scene has a reference somewhere to the actor's past — particularly Schwartzneggar and Stallone's scene together.

    Fantastic Four's biggest problem — like many of the comic films, incidentally — is that it wasn't able to communicate the gravity of the situation. Doom wasn't scary, period. But that's casting. Narratively, it works as a film. Silver Surfer ups the action and balances the family situation and the major crisis fighters aspect of the team that DOES exist in the comics.

    Why anyone would think Fantastic Four has to be dark and serious when it never was originally is beyond me, other than to show how stupidly moronic it is to join all the films together.

    Ghost Rider wasn't bad, but it's a tough character to do the back story for AND not get preachy or overwhelmed with demons and special effects. Blade: Trinity wasn't as bad as Blade II, and went a lot of the way into establishing Blade's not the only one out there. It felt more like Tomb Of Dracula than a Blade comic. But that was the choice of the director, and it was nowhere as weak as, say, Elektra.

    As for the dancing in both those films, FF2 used the scene to show Reed relaxing and unwinding. At a bar, he'd get drunk and spout science stuff. At a game, he'd be using science to improve it. At a club, he HAS to dance. And the flexibility is part of who he is. Whereas Peter Parker shouldn't be able to dance like that — he's too inhibited — and the suit turns him into a ladies man. Being cool is cool, but the moves make the man.

    Neither film makes it stand out of place as much as Charlie's Angels. Cameron Diaz can't dance — period — and waving your ass to the camera is just gratuitous pissing on a great concept.

  • Brian from Canada

    I wrote my graduate thesis on the adaptation on comic-to-film in 2000 just as X-Men was released. In those days, the idea of Marvel vs DC never entered into it. The idea was IF it could be done at a level that was acceptable to general audiences, the way Batman had versus Captain America, The Shadow, etc.

    Dick Tracy is the most successful adaptation of a comic book into film. Period. But it was a commercial flop as a film because audiences didn't accept it.

    And hindsight is a wonderful thing too. John Lasseter recently pointed out how Tron and Blade Runner are beloved now, but both he and Ridley Scott were considered to have sacrificed their careers to make those bombs back in the day.

  • Brian from Canada

    An equally valid comparison is the Jonah Hex animated short on Batman's Red Hood DVD vs the movie with Josh Brolin. Brolin was believable as Hex, but the 11 minute short communicated a hell of a lot more about who Hex was and why he's cool than the 90 minute theatrical feature.

  • Brian from Canada

    Honestly, WB thinks Nolan's third Batman will make more money than Dark Knight. And so do the critics, who can't wait to see if it was Ledger's death or something more. As for where it goes, that's fucking obvious for anyone who's read the issues it's based on — more villains. Batman: Begins is Year One, where Gotham loses its thugs for the freaks.

    Rotten Tomatoes is not a valid argument. Nor, really, is box office. Because, by the same token, Transformers 2 was better loved than Star Trek, but it's a lot harder to find people who think fondly of Transformers 2 these days the way they do Star Trek. TIME tells whether it was successful or not.

    Let us not forget that there were critics slammed for saying that the DVD of Dark Knight made them reconsider their praise and be more realistic. But it's the truth. Time changes opinions.

  • Brian from Canada

    Nonsense. Utter nonsense.

    DC has a shared universe — it's called Smallville. You start with Clark and then learn the DCU from there. Same with their animated series — Superman was supposed to start recruiting to fight Darkseid had the cartoon continued another year (leading into Justice League) but they still ended up using the same voice actors and style from Batman to make the link through.

    Marvel can't. Marvel had no studio connection. Lucasfilm turned Howard The Duck into the biggest joke of the 80s. Punisher couldn't make money in a limited release. Captain America was so embarrassing that it went direct-to-video. And Fantastic Four… never saw the light of day (despite actually having a somewhat decent script).

    But Fox needed cartoons. And Marvel bit. Batman was joined by X-Men and Spider-Man while Dark Horse offered Big Boy & Rusty The Boy Robot and NEC got The Tick on the air. Batman could go no further — it was owned by WB. Spider-Man was locked up in legal tangles. Big Boy was a flop. And X-Men….

    Note that of all the property licenses Fox bought (including Nick Fury, played by Hasselhoff on TV!) it was X-Men that was their best hope. Fantastic Four was also sold because its cartoon was considered decent too. And when Generation X was a ratings bomb, they turned to the main material for a big budget feature that just happened to hit with audiences.

    Why? Notable names, recognized property, decent action — and everyone knew Wolverine.

    The idea of X-Men and Fantastic Four was anathema to Fox. One could sink another. They even avoided references — Daredevil avoids mention of The Daily Bugle to avoid Columbia's deal for Spider-Man. (Smallville, on the other hand, mentions Gotham as a city even if they can't have Batman or Bruce Wayne.)

    To have a shared universe, you need to have a company willing to bet one film's success on another. To have a shared universe, you need to have actors willing to sign on to multiple features for a flat rate. To have a shared universe, you need to have directors willing to accept multiple connections.

    The cast is willing. Favreau (despite having to avoid any potential conflicts with Avengers) was willing, and one must assume Brannagh is as well. To quote Downey Jr., “I trust Marvel.” It's Marvel's idea — for ONE team, not a shared universe.

    The dream is one property that doesn't try and stuff in all the origins into the one film but rather uses individual films to build up to it. It's like having a film about Snake Eyes, then about General Hawk, then about Scarlet, then GI Joe — a different approach to an existing problem.

    Can DC catch up? Absolutely. But keep in mind two things: WB planned on doing JLA just like GI Joe and only stopped because they couldn't get the script ready before the strike. WB plans on doing like Marvel, only the Nolans hate the idea (they've already vetoed the studio's desire to introduce Robin). And while every producer is circling around the characters because they can succeed, it's all waiting on WB's idea of how to set the tone throughout.

    And that's the tough choice. Avengers already has the tone built in — separate tones for the individual characters and one for the team. Justice League doesn't because the team perception is the individual perception. Once they figure that out, they can catch up.

    Superhero movies will continue as long as one makes money. ONE. That's how it was in the early 80s and in the early 90s.

  • Shaun

    Exactly… I didn't like the Ang Lee/Eric Bana Hulk movie at all, but the one starring Ed Norton was really good. I'm sorry we probably won't see any kind of sequel to that one, and I'm also sorry Norton won't even be involved with The Avengers either. Not as good as the first Iron Man, and perhaps not even as good as the first two Spideys or X2, but that's pretty lofty company. I think it's at least as good as the first X-Men movie, and I enjoyed it a lot more than I did Iron Man 2.

    But Punisher? Ugh… They should probably just give up on that character.

  • Shaun

    “I'm also concerned that with the success of The Dark Knight, they're going to make every movie they do darker, because they think that's what sells.”

    I really don't think anyone at WB, and certainly anyone from DC who might be involved with the movies, will make the mistake of thinking that just because Batman works best as a “dark” character that they think all of their other characters should be handled the same way. Superman isn't Batman, and neither is GL or Flash. At the very least, I'm sure Chris Nolan is smart enough to realize that, so I'm not worried. If anything, I'm excited to think that maybe we'll finally get a truly great, serious, epic Superman film.

    Taking the characters seriously is the point. “Seriously” and “Dark” aren't necessarily the same thing though. Now, one of the things that makes both Nolan Bat-movies great is that they took Batman and his world seriously. No nods and winks to the audience, no one thinking a guy dressed as giant bat, or another guy running around being a homicidal clown, is silly or bizarre. Those other DC characters certainly shouldn't be as “dark” as Batman, but I hope they'll be taken just as seriously.

    I say just relax and wait to see what happens… They have actual comic writers working on GL and Flash, we know Batman's in good hands, and I think Nolan will do right by Superman too, even though he's not directing.

    Oh, and as for announcing more movies before GL comes out? How is that different from Marvel announcing how Thor, Cap and The Avengers were all on the way even before IM2 came out? We don't know if any of those are going to be good either (though I hope they will), and IM2 was pretty disappointing to a lot of people. The Ed Norton situation didn't win Marvel any points either.

    There's doubt where Marvel's concerned too, and that's not even counting how Spidey's being rebooted so soon, or what's going on with the X-Men franchise.

  • Shaun

    “Honestly, WB thinks Nolan's third Batman will make more money than Dark Knight. And so do the critics, who can't wait to see if it was Ledger's death or something more.”

    Well, I'm sure they HOPE it'll make more, but it's unrealistic to think it will. Joker's popularity, and Ledger's amazing performance (and sure, his death too) were certainly part of what made TDK the must-see movie it was. It had more going for it than just, and it would've been a hit without that I think, but as I said earlier that was lightning in a bottle. The third installment will easily surpass Batman Begins, but will fall short of TDK. It'll still be a big hit, most likely, just unlikely it'll be the monster TDK was.

    “As for where it goes, that's fucking obvious for anyone who's read the issues it's based on — more villains. Batman: Begins is Year One, where Gotham loses its thugs for the freaks.”

    I'm well aware of Year One. I have the original issues. It doesn't mean that's what Nolan will do though. You don't know for certain, and neither do I. We don't even know for certain which villain or villains he'll choose. My point is that the ending, and Batman willingly taking on the part of “villain” was a great way to end the movie and leave things hanging.

    “Rotten Tomatoes is not a valid argument. Nor, really, is box office.”

    I need to base an argument on SOMETHING, don't I? Using RT and box office is shorthand to respond to a guy's really dumb, unfounded statement that Inception was somehow “disappointing” and that people are “fed up” with Noland. Again, the RT percentage is a quick, easy to understand way to disprove his dopey rants. 87% shows that most critics, at least the ones on that site, really liked the movie. And box office? Well, c'mon… When Inception has taken in over $285 million and has been in the top 10 for the last 10 weeks (four of them at #1) it's safe to say that the public not only isn't disappointed, but certainly isn't “fed up” with Nolan. I'd say that my using some actual FACTS in my response makes for a better argument than the first guy's!

    “Because, by the same token, Transformers 2 was better loved than Star Trek,”

    Not critically though… Again, using RT shorthand, the critics universally loved Trek and mostly loathed Transformers. I can't explain the stupidity of people going to see Transformers, but it's not like Trek did poorly at the box office either.

    “TIME tells whether it was successful or not.”

    There's truth in that, but when TDK becomes the second (now third) biggest performer ever, had near universal acclaim, and nabbed an Oscar for Ledger's work (I think he'd have won even if he hadn't died, or at least been nominated), that's a pretty good start for going down in history. Even now, TDK is well ahead of everything else in this poll (I actually voted for Batman Begins, just because I think it's underappreciated). It's a well-loved movie, sold huge on DVD and Blu too, many critics were honestly surprised it didn't get a Best Picture nod. If you don't like it, that's fine. The public has spoken though, and I think it's a movie that will endure. Certainly more than, oh, the Fantastic Four movies will. For example. It transcended the label “comic book movie” and became an event movie even for people who don't normally care about comic book characters.

    “Let us not forget that there were critics slammed for saying that the DVD of Dark Knight made them reconsider their praise and be more realistic. But it's the truth. Time changes opinions.”

    Which critics, and where? I'm not doubting you, but offer up some examples. It's easy for fatigue to set in over time, and when you've seen something more than once it becomes easy to spot holes or things to criticize. I never said TDK was perfect. I don't that any movie is. It's just damned good. Even if a few critics have taken their praise down a couple notches it's not like TDK is going to suddenly be seen as a bad movie. I mean, I loved the original Star Trek TV show. Decades later, however, I find them mostly very difficult to watch. Does that mean the show is no longer a classic? Of course not. Again, I think the critics and public have spoken. At the very least, Nolan's films, I predict, will age far better than Burton's (or Schumacher's) Batman films will.

    Besides, based on what you said above, if a large grouping of critics on RT isn't a valid argument then how is a few critics reconsidering the movie later, on DVD, any more valid?

  • Millman

    They would have to chuck all that Christopher Nolan's done for Batman out the window if they were going to do that. I think moviegoers would have a hard time accepting a team oriented treatment of Batman. A shared universe might not be the best treatment for the rest of the characters anyway. “Avengers” is a shared universe, but it doesn't include the X-Men, Spider Man, Ghost Rider, or Daredevil. If it works, it will be because it works with a small enough group of characters that work well together.

    I would agree that DC could have more success exploiting their Vertigo comics. Or even a film treatment of a single graphic novel story arc like “Red Son”— not sure if mainstream audiences would be interested in an alternative universe, but I think it would work better than a JLA movie.