What Tron: Legacy Can Teach Moviemakers

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What <i>Tron: Legacy</i> Can Teach Moviemakers  

Tron: Legacy is finally out, ending 20+ years of waiting for some fans, and months and months of hype for everyone else. But, with poor reviews and an expected low box office turn-out, is this another example of a genre movie that got stuck in its genre?

Lesson One: Remember The Real World
As if Scott Pilgrim‘s sad, undeserved fate didn’t signpost this enough, Tron: Legacy‘s weekend box office estimate (Around $50 million) should be enough to teach filmmakers one important lesson: Stop caring so much about Comic-Con. Even moreso than Pilgrim, Tron: Legacy feels like it’s a film created using Comic-Con as a demographic focus group, with Flynn Arcades and scavenger hunts and test footage that skews perceptions about what’s successful, popular and necessary for the movie to work. The problem being that, for better or worse – and the argument could be made in either direction, I think – Comic-Con is not the real world… or, moreso, that mainstream audiences really don’t get turned on by the same thing as nerd audiences, and that for a movie that costs as much as Tron: Legacy to be a success, it has to have appeal to far more than just nerd audiences.

(This is a lesson that feels like is being taught continuously. Didn’t Speed Racer teach Hollywood anything? Or Terminator: Salvation? Amusingly, it’s beginning to look as if The Green Hornet will teach the same lesson in reverse, with mainstream audiences taking to it far better than the Comic-Con crowds who were filled with cynicism and disdain.)

Lesson Two: Nostalgia Is Not Enough
Being seven years old when Tron was first released, I like to think that I’m probably in exactly the right age group for this movie. But here is a recreation of my reaction to the announcement to a sequel to Tron: “Huh. That could be cool.”

Unlike Star Wars or Star Trek, Tron didn’t really define a generation’s youth, tell an epic story (or epic stories) that live on in memory or, really, do anything other than look kind of cool for its time. There’s no heart to Tron, beyond the visuals, and so Tron: Legacy had the unenviable task of being faithful to something that (a) was fairly empty and would have to be rebuilt in order to satisfy audiences 28 years later and (b) update the one thing the movie had going for it, because technology had passed it by since the original. No wonder it didn’t live up to so many people’s expectations; how could it?

Lesson Three: Let The Fans Build The Franchise For You
It’s one thing to generate goodwill for your work, but it’s another thing altogether to not actively generate the opposite. Obviously setting up a sequel within Tron: Legacy – What’s with Tron? Is that Cillian Murphy? – seemed to annoy some reviewers, who had (entirely fairly, I think) hoped that Tron: Legacy might try and tell a complete story in and of itself before starting to think about franchising options. It was a lost battle even before Legacy opened, of course; Disney have already announced not one, but two spin-off cartoon series for Disney XD in the next few years, and there’re already the pre-requisite videogame and comic tie-ins on shelves. Tron, it’s clear, is here to stay and Legacy is only the first chapter… but it would’ve been nice for audiences to have felt some choice in that matter, and some ownership over it. Being told that the movie you’re about to watch is all about the franchise instead of, you know, the movie, removes you from the experience a little bit, and makes the story seem less organic than part of a cynical machine built to eat your dollars. Tron: Legacy had seemed, at best, a curious sequel to a pretty much forgotten movie when first announced, and that made it seem more interesting for most people than Step One in a new mythology and franchise that they’d have to invest time and money in to understand.

Legacy isn’t even really that bad a movie – But at this point, that might not matter. The mistakes had been made, and its fate was pretty much set. It’d be nice to see if moviemakers can learn from its example, instead of letting the same thing happen to the next revival making its way to a theater near you, soon.

  • Excelsior

    If you are saying that the Comic readership niche does not represent the Mass Market. Then Yeah I agree wholeheartedly. The franchise did not have a name to attract the younger audience. If the lead had been one of the Twilight kids. You would have seen more Box Office. Hollywood and comics do not give youth their due. When action stars get up in age..you have to watch what the kids are going for and adjust accordingly.

  • Guest

    CBR’s movie articles are the worst. Generalizations and exaggerations everywhere.

  • Pooper

    Dear Spinoff Online
    Please stop, your not as smart as you think you are.

  • Loose Nucleus

    Haha, “your not as smart…”.

    I love reading this shite!

  • ALAN ONE

    Over hype always creates a backlash. TRON LEGACY has been over hyped for so long that now its cool to bash it because its
    A: part of teh evil Disney empire.
    and B: forcing a franchise like stated.

    However– what the F**K more do people want from an event tentpole film?????????
    Every single frame of this movie is visually stunning!!!!!!!

    The Music is THE BEST score in years. id say ONLY inception and Darkknight are as good.

    The action is pure adrenaline popcorn fun.

    The STORY is NOT bad at all. In fact there are layers to it that people dismis because of its Disney/franchise backlash.

    Honestly other than INCEPTION ( which was too convoluted that people say its ultra smart) what tentpole EVENT film in 2010 beats this???

    TRON LEGACY is a phenominal movie experiance.

  • ALAN ONE

    Why does it suck?

    In terms of mega budget “event” films– what in 2010 was better than this?
    Iron Man?
    A team?

    Oh Black Swans art house nonsense that only has male demographic interested becuase of teh 5 second lesbo kiss?

  • Omegasaga

    Wel firstly i think you are full of shit.

    Also- i too think that under 60 million for a movie of this size is a bad sign.

    I am a 37 yrold nerd who thought it was phenominal– but ive seen decades of tentpole films and know the first movie in & out.

    This is NOT a bad film AT ALL. its actually an AWSOME film but not for a wide demographic.

    The 3rd movie will unfortunatly be dumbed waaaaaay down for kids i bet.

  • Joe H

    “Please stop, your not as smart as you think you are.”
    Please stop his what?

  • Joe H

    The reactions to this piece are as hilarious as they are predictable. But it’s probably not a good idea on McMillan’s part to tell the “Comic Con crowd” that they’re irrelevant in gauging public interest and Hollywood shouldn’t pander to them.

  • ask

    You have a point but this is a website that are usually part of that crowed.He works for a website that deals with that demographic and then he goes and tells people that they should tell Hollywood not to listen to them.

  • User

    All I know is, I saw it yesterday and had fun. Could it have had a better story and better cgi face for the young version of Jeff Bridges? Yeah. Could the movie have had better acting? Yeah. But I still had fun. A fun popcorn flick. Remember fun?

  • User

    Saw Black Swan. Actually that lesbo scene was longer than a 5 second lesbo kiss. It went into the bedroom and got very near late night soft core Cinemax/Showtime fare. THEN it got crazy! And I don’t mean crazy in the sexual sense. ;)

  • User

    Go take your mood meds.

  • J_macq

    Don’tcha know? “Fun” and “Entertaining” are irrelevant now. Every single film that comes out now has to be as “good” as “The Dark Knight” and make as much money as “Avatar” or it’s complete crap and a total failure. So sayeth the hyperbolic internet crowd.

  • Bass Guitar Hero

    Spinoff Online throwing more dirt on Tron: Legacy again? What a surprise following the unfathomable December 1st article “Is Tron: Legacy already a flop?” published weeks before the movie was released.

    Man, somebody REALLY wants this movie to fail…

  • User

    Ha! Then consider me out of the in-crowd! ;)

  • Wbaby

    Why does this article need to be prevented from being published?

    I think the article is spot-on. He’s not saying the movie was horrid and he’s not saying that movies like it shouldn’t get made but he is questioning the idea that Comic-con is an important vehicle for a movie.

    I feel the same thing about a lot of nerd conventions–starting with E3–why some of the nerd elite feel they have a grasp on American popular culture is beyond me. The truth is that because a marketing exec or PR chick takes an interest in a nerd website, nerd evite or fanzine to promote their corporate shenanigans and invites those same geeks to early ‘meetings’ and industry parties–the reality is that they are hob-nobbing people who know more know what’s cool in America than the Taliban.

    Tron Legacy is cool but it was nowhere near as cool as the geeks thought (same with Scott Pilgrim) and as a result you got egg on your face. Deal with it.

  • Hugo Sleestak

    I think the only comment in this article that took me back was that the original film was “fairly empty.” I remember watching it and thinking about the depth of themes in “Tron.” The effects were weird and limited, in an almost German silent film sort of way, and I don’t think the acting was all that terrific. But yeah, the messianic themes that film played with always impressed me.

    I hope the new film does well. I was surprised to see a sequel to a movie most people I know never even knew existed … but then, I didn’t know anyone who was really clamoring for a Star Trek sequel when “Wrath of Khan” came out either.

  • Evil_s2003

    How about stop with the 3D crap and just make a good movie? It seems like every 3D movie is relying on it’s 3D gimmick to cover up the fact the story and characters are stupid.

  • Brian from Canada

    And so sayeth the mainstream press. Seriously: every comic book movie since Dark Knight has its box office compared to Dark Knight even though they aren’t Dark Knight.

    Most critics with half a brain say that the worst thing Hollywood’s done is compare box office takes in the press like headlines. And they’re right. Box office says the investment is being recouped but not whether or not people actually enjoyed the film.

  • Brian from Canada

    Good points, horribly wrong direction.

    RE: LESSON ONE

    ComiCon has been commandeered by Hollywood. Hollywood press big and small descends on San Diego just like they do Cannes, Toronto and Sundance — because, just like the first two, this is a place where tentpole films get noticed in quantity. And any film that gets buzz on the floor in San Diego is equivalent to any film that gets buzz on the red carpet anywhere else.

    And nerd culture *is* mainstream culture. The tentpole films that do succeed are just as much rooted in nerd culture as Tron: Legacy and Scott Pilgrim: most are from comicbooks, fantasy novels and science fiction. They’ve been marketed outwards, and for the moment it’s cool to walk around with superhero logos on t-shirts. It’s also become standard to talk about devices in nerd terms like memory and processor speed — another geek speak conversation.

    RE: LESSON TWO

    Star Wars and Star Trek are pure nostalgia. EVERYthing they’ve put out has been compared to the original three — either the first three films as in Star Wars, or the first three seasons as in Star Trek.

    Tron was just as epic as Star Trek, if not more so: revisit the original and compare how many of its wild concepts are accepted easily today — most notably the idea of the digital avatar in a computerized world, such as The Matrix worked with or even our own aliases here.

    It’s special effects that made Tron stand out. It’s the first film that comes to mind when you say “early CGI” even though Star Trek II beat it to the punch. And that’s because its visual vision is what makes it distinct, just as Blade Runner (another film from the same year) is also now acknowledged for its futuristic vision come true.

    Tron: Legacy knows enough to keep those elements in that make it distinctive as part of the Tron universe. Where Legacy really fails has more to do with the story itself and its direction: the original used the same man vs technology theme as Star Wars, whereas this one’s theme doesn’t make it as easy to find a hero to root for.

    RE: LESSON THREE

    This is the biggest problem I have with your criticism. A franchise is built by the company, not the fans. And it’s done quickly to keep fans buying because new fans take much longer to create.

    So Disney is right on this. And that didn’t stop Avatar (first of three!), Dark Knight (holy bat-product!) or any other big picture doing the same thing.

    Where Disney has the problem — where you too have the problem — is the comparison with the old. Too many critics of the movie and the system are making comparisons with personal ideas rather than the film itself and today’s market. “It wasn’t as good as…” or “Why make the sequel when the original…” are heard far too often.

    Legacy stands as a chapter on its own. It may not be a great chapter, but unlike the split-pictures like Potter, Lord Of The Rings and the upcoming Hobbit, it does have a definite beginning and end for the hero’s quest. I watched it with little problem understanding what the filmmakers were saying in the story and the message behind the story and, for me, if a film does that it works on its own.

  • http://twitter.com/earth1941 Flying Tiger

    Atlas: Shrugged.

  • http://twitter.com/earth1941 Flying Tiger

    Fed on a steady diet of Disney and Warner comics propaganda, critical thinking is impossible and the Ceaselessly Bowing Robots can do nothing more than echo fragments of the opinions of others.

    Such is life.

  • SarkDeid

    This article is Fox News worthy in its ridiculousness. It’s the number one movie of last weekend. http://www.boxofficemojo.com/news/?id=3018&p=.htm. So, how is that a flop?

    Even though critics don’t understand it, the movie found an audience. In some ways, it’s almost like the original movie.

    Finally, the movie wasn’t really a pander to comic-con nerds. If anything, it was a pander to real nerds, the kind that can program computers. If the first movie had a ridiculous number of background references to 80s video games, this one has a ridiculous number of background references to real world operating systems.

    For most audiences, this is a movie about laser beams, fighting, and jeff bridges. For the nerds the movie throws some references to, it’s a movie about zen buddhism, hacking, and linux.

    But, to each their own. It’s not like the articles on this site actually affect the movie business or is read by people in the industry.

  • Damakdaddy1

    My only problem with TRON: LEGACY is that the Titular character was more or less a background character in his own flick…. I didn’t come to see a Tron flick to watch TRON take a back seat.

  • Sighphi

    Pirates of the Caribbean:
    The Curse of the Black Pearl
    Opening Weekend: $46,630,690

  • Jedited

    I important thing to remember about Tron:Legacy (and someone also mentioned Tangled) is Disney is the ONE company that can profit off of franchise making movies for YEARS (how many DVD copies of Snow White [1937] did Disney sell last year?)
    Will Disney be happier if these movies make $1 Bil worldwide gross, yes. BUT Disney WILL still profit from these franchises. Case in point is the already announced Tron cartoon on DisneyXD. This movie doesn’t have to be a blockbuster for that cartoon to be successful and make money for Disney. Also one of Pixar’s worst performing movies was Cars, but it is Disney’s MOST successful merchandising vehicle.

  • Casey

    Disney is laboring under the lack of motion picture experience of Rich Ross, studio chair. He’s never been at the helm of a studio, much less a major international entertainment giant. When appointed, he summarily fired nearly all the staff that worked under his predecessor, Dick Cook. Therefore, it’s a new team, doing OJT. Hope Disney Studios, shareholders and the audience can survive the steep learning curve.

  • Mak Cal

    Wow…. It’s an article in an article,,, Sorry but you wrote more than what was necessary. LOL