Apollo 18 Marketing Is Full Of Secrets Yet To Be Revealed

You might have heard about this sci-fi/horror flick that’s coming out on April 22 called Apollo 18 over the past few weeks. Whatever you do, do not watch the spoilertastic trailer. This is another of those “found footage” films, using mock archival video to tell a story.

In this case, the story is set on Earth’s moon. Something not right is going on up there during the Apollo 18 mission (note: Apollo 17 was NASA’s last official trip to the moon in real life). That’s all I’m going to say without giving a big, fat spoiler alert. Not that I plan to reveal more than that anyway.

Dimension head Bob Weinstein spoke a little bit to the rising appeal of found footage films in a recent interview with EW.com. “People intrinsically know there are secrets being held from us,” he said. “Look at Wikileaks: there are secrets that are really true to the world. It’s not bogus.”

Dimension head of digital marketing Bladimiar Norman also spoke to EW, informing the website of one secret in particular and promising that more will be revealed in time. “We’re about to take this up a notch and really have fun with this audience,” he said, revealing that there’s a secret website — http://apollo18movie.net/cosmonauts/ — where fans can find bonus material. “This is just the beginning but I’m not giving you anymore secrets!”

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