Why Can’t NBC Come Up With Good Genre TV Anymore?

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Why Can’t NBC Come Up With Good Genre TV Anymore?  

There’s something depressingly familiar about the rumors that NBC’s The Event is destined for cancellation before the end of its first season. After all the hype and hope of the show’s launch, audiences and critics alike failed to care enough to ensure a second year. Still, at least it made it further than Undercovers, cancelled before it even reached mid-season. Why can’t NBC draw a genre audience anymore?

This wasn’t always the case; NBC has a fine history with genre series, including The A-Team, Buck Rogers in the 25th Century, Knight Rider, Quantum Leap and the original V. These days, what really can the network offer up? The Cape? The Event? Chuck? What happened?

I keep coming back to Heroes as the tipping point for NBC, for some reason. There was something about the way the network reacted to the surprise success of the first season – The sudden overexposure when it realized everyone was watching, with ads pushing “Save The Cheerleader, Save The World” into our heads all the time, the talk of a spin-off with big name directors that never happened, and the clear panic when audiences started to abandon the show because it had no clear direction after its first year – that felt like NBC didn’t know what to do anymore, how to keep either its viewers or its creators happy. From there, almost every genre show that followed was either a reboot (Bionic Woman, Knight Rider) that suffered both from a rushed debut and network-dictated reworking midseason or a rehash of shows that we’d seen before (The Event‘s conspiracy theories making the show feel like 24 by way of Lost, or The Cape‘s “Heroes but more ridiculous” targeting), with the one possible exception being Chuck – unsurprisingly, the closest thing to a hit NBC has had in this particular arena since Heroes.

Did Heroes break NBC’s spirit, or just its reputation? I’m not entirely sure; it’s true that NBC isn’t the only network to have trouble with new genre shows since, what, Lost…? But in NBC’s case, I really do think that’s down to its choice of material: It’s played things safe in a way that it doesn’t with non-genre drama, or comedy – It’s made what few genre programs it allows on the air to fail because it stops them from experimenting and being allowing them to succeed.

Wonder Woman might be the show that the network needs to break this cycle – the name is familiar, but the character itself still relatively obscure to the mainstream public beyond memories of the 1970s TV show, and David E. Kelley is definitely a different enough voice for this type of material that he might bring something new to it. But just in case he isn’t enough, I can think of another, more counter-intuitive idea for returning NBC to its days of genre glory: Bring Heroes back.

I know, I know: Have I lost my mind, or do I have a plan? Both, potentially. But you’ll have to wait until tomorrow to decide whether my return of Heroes pitch is the kind of thing that would get NBC’s groove back, or just bury the network once and for all.

  • pDUB

    um…wut?

  • Bclewis6593

    I find it interesting that NBC still has the Heroes website up and running. When other networks cancel a show they usually shut down the show’s website within days or weeks after the show’s cancellation. Yet here it is over a year later and the website is still up and it’s message boards still get regular traffic, almost as much as it did when the show was still on the air.

  • Zinderel

    It all boils down to the fact that pencil-pushers have taken over Tinseltown. In the 80′s, networks were more willing to let a show build an audience, and they seemed to recognize that overnight hits were RARE, not something that happened to every show.

    In today’s world, a show like Married…with Children, which really put Fox on the map, would NEVER have lasted as long as it did. And a miniseries like the original V? What’s the last genuine network miniseries you’ve seen?

    It’s all about the bottom line now, thanks to the bean counters. And that ain’t likely to change any time soon.

  • http://twitter.com/KlingonKnitter Jay M. Hurd

    I think that one of the big problems is that as they are trying to appeal to superhero fandom with superhero shows, they are missing the mark by not being ‘in touch’ with the fans. Heroes was great because it was original, but yes, very over exposed. It could come back strong if they don’t try to over market it again. I don’t hold high hopes for Wonder Woman because from everything I’ve heard on that show, it’s going to be Wonder Woman almost in name only. When you say Wonder Woman, you instantly think of the comic book icon, either straight from the pages or the Linda Cater portrayal. I think WW will fail on the return to TV because of the departure from what everyone knows.

  • Mwedmer

    I can assure you that Wonder Woman is in no way obscure to the general public. I have met people from 6-60 who point at her and say her name.
    What NBC needs to do is embrace the material they want to bring forh and make the executives sit back and shut up.

  • HenryV

    I’m in the UK and I’ve been really enjoying The Event on Channel 4 over here. Sorry to hear it may be axed. I like the fact it regularly resolves plotlines and appears to have a clear direction – something that The X-Files and Lost (at least in the beginning for Lost) never had.

    Never understood the hype around Heroes. I nearly turned off halfway through the first episode it was so dull. It got better but I didn’t watch it beyond the first series. Sounds as though it was for the best!

  • Kurumais

    i think chuck is good genre show not the greatest thing ive ever seen but fun

  • http://bleacherreport.com/users/535519-nick-p nick price

    CHUCK is my best series on TV

  • Anonymous

    My question, as someone who liked The Event, is what’s going on with shows based on suspense/intrigue where the network takes it off the air for a month or two and then brings it back? As if anyone will still care? NBC’s decision making is strange. They dangle a show for a week or two at a time and if it’s not a smash hit they almost seem to WANT to cancel it.

  • MW

    I think Heroes should be revived as a comic book just as Buffy was

  • Ghost

    Heroes didn’t fail because NBC overexposed it. It failed because it turned into crap. The creators didn’t think through what they were doing very well. Bringing it back is not going to work unless they fix that fundamental problem, and even if they can… shows generally get one shot to not be crap, Heroes isn’t deserving of another.

  • Talmerian

    Do you have any idea what genre means? You use the term 8 times but never tell us what genres you are talking about.

  • DocOrlando

    Bionic Woman had all kinds of potential up ’til its pilot, and then it just started augering in harder than Steve Austin in a NASA M2-F2. Second guessing the characters (and related casting) weakened the writers’ ability to build plots and relationships. The lack of a show “bible” developed beforehand meant there was nothing to inform the world in which the characters lived. But the worst blow came in casting a relative unknown (Michelle Ryan) and expecting her to step out of the immense shadow of fanboy favorite Katee Sackhoff, who effortlessly stole every scene she appeared in. Sackhoff’s casting made the whole show lopsided; it was as if the writers intentionally wrote better for her character alone, while the rest of the show scraped by.

    Like you, Graeme, I had incredible ideas on how NBC could have turned the series around, tightened up and let loose to be the kind of dynamic show that NONE of the broadcast networks have right now. Unfortunately, having those ideas and being in a position to set them in motion are two different things…

  • Wildstorm

    I think the problem with shows is that networks don’t like to see the fan base plateau. If they are not increasing watchers every episode then it should be cancelled. For example, Farscape of the Sci-Fi channel (which is owned by NBC) had a constant fanbase but no new watchers so it was cancelled.
    But then you have the whole, “let’s do something totally different. Let’s make KITT morph into a 10-passenger van and a pick-up truck.” What is wrong with sticking with the basics of what made the original a hit. Guy drives a talking car and solves cases.

    As for the Cape, people are just burned out on superhero shows and also burned out on the long over-arching stories that take 6 seasons to tell. I know I like the one-and-done stories. Also the long, drawn out stories are really hard to watch on DVD or Blu-Ray. With Heroes, Lost, or even the Event, you can’t just pop the disk in and watch one story from start to finish.

  • rlittle

    I think the concept for Heroes was exceptional and so was the execution, for the first series at least. NBC could reboot it. Completely get rid of the storyline and start with a new group, bringing back what made the first series great. A dozen unrelated people who had to save the world. New Powers, New Varied Characters, New Locations and a New Threat would make rejuvenate it completely.

  • Squashua

    Community is fantastic as it has embraced the NON-genre by having a different genre show every week with comedy stylings. Wondering when they’ll do their super-hero episode (or did they do one and I forgot?). Donald Glover as Spider-Man.

  • DoubleWide

    I just hope the new version of Wonder Woman doesn’t make viewers pine for the TV movie starring Cathy Lee Crosby.

  • Bass Guitar Hero

    I think the thing with the action-adventure shows of the ’80s was that they weren’t serialized, for the most part. You didn’t need to see the first episode and every episode after that–you could jump in at any point during the season and still get the gist of what was going on during the opening titles. While shows like LOST, 24, and HEROES definitely found success in the 2000s with long storylines that played out over an entire season–if not the entire series–I don’t think you can do that with EVERY show. Some shows may be better served by being more episodic in nature, with mostly “done in one episode” stories.

  • Erikgalston

    i can understand saying Chuck’s a “genre show” but its not the same genre that all these other shows are… its a comedy action spy show.. its not a sci-fi program or suspense.. the lumping of together of shows and calling them genre isn’t really correct.

  • Saballleco

    !!NBC!! bring HEROES back! The world is requesting, you don’t have a choice.
    BRING HEROES, SAVE NBC!

  • pov

    One thing is that NBC and all the networks keep fighting the fact that many people watch shows online. I like both The Cape and The Event. Yet I watch everything online. Id guess that a larger percentage of the audience for “genre TV” watches online than the audience that watches the standard TV drama.

  • Cpatmaier

    Wasn’t Star Trek a CBS show?

  • GuestyMcGuesterson

    Why focus on “genre TV”? NBC can’t come up with good TV, period. All of their new shows this season failed.

  • demoncat_4

    think after Heroes lost its way NBC mostly being the network for comedy kind of tried to keep duplicating heroes like with the cape or got stuck on the every thing old is coming back trend. thus with bionic woman and knight rider. though Nbc big problem trying to get out of its slump is that it really stuck on throw something to the wall and see if it sticks and old is new again.

  • Bass Guitar Hero

    It’s currently owned by CBS Studios, but it was on NBC–after CBS initially passed on it in lieu of LOST IN SPACE.

  • kalorama

    Have I missed something or, aside from WB/CW (which has a much lower threshold of ratings success), have the other broadcast networks (ABC, CBS, FOX) recently had a staggeringly high success rate with “genre shows”? No? Then maybe the the problem isn’t NBC. Maybe the problem is that the general (i.e., non geek nation) audience for those kinds of shows isn’t large enough to sustain them under the existing model of financial success used by the broadcast nets?

    Heroes came out of the gates strong and then petered out. Same with a lot of the genre shows that came after it. I think general purposes audiences just have developed a limited tolerance for these continuity based shows and their never ending stories. Heroes and Lost garnered a lot of attention because they were novelties (at the time). Now that everyone’s seen the card trick, they know how it works and they’re not ll that impressed anymore.

  • Anonymous

    ’cause the forget it’s all about the story – not the powers. The story should stand alone and the powers be the frame work where the story plays out.

    TPTB at NBC also become gun-shy when people have their ‘fantrums’ and post on the internet “what they want or how the show SHOULD BE.” Remember when people wanted David and Maddy to get together (ref. Moonlighting)? When they did – those same people began searching for the exits. Heroes – a classic case of killing the goose that laid golden eggs.

    And they should have a better hand at approving these shows – the original Bionic Woman was a SPIN OFF! The Cape looked goofy – the name silly.

  • ATK

    Dear NBC, please Disregard that last request. Thank You.
    Sincerly, someone who recognizes the fact that Heroes was going nowhere fast.

  • ATK

    The Sad thing is NBC has great Genre Shows they just never make it to the Network. Battlestar Galactica was an NBC Universal Production and did well on sci-fi. Around the time the last season rolled around I asked, “Why arn’t they running the past seasons as a summer show or giving it some sort of network exposure?” for a show as big and as epic as it got I always wondered why they did not try and take advantage of that market. That being said, I wouldn’t mind a network Stargate program either. They wonder why genre shows slowly lose viewers, well they don’t exactly show reruns they way they used to for people to catch up.

  • Kelly

    How is Wonder Woman “relatively obscure”?
    She’s been dominating the news cycle for a couple of weeks now, and she’s instantly recognizable from the 70′s show. In addition, she had five years worth of exposure on Justice League and JLU, which was an immensely popular show. On top of that she rakes in millions for DC on licensing alone, with her likeness on shoes, clothes, stationary, backpacks, lunchboxes, etc.
    “Relatively obscure” is an understatement. What other character (besides Superman) has caused such a ruckus in the mainstream just from a change in costume or a haircut?

  • Anonymous

    Chuck IS Science Fiction, in that as far as I know we still cannot download computer data directly into people’s minds. Maybe someday we will, which is the difference between SF and Fantasy- in the latter, there’s never any expectation of the base elements being remotely possible. Though yeah, storywise Chuck is a Spy Comedy (and a damn good one.)

  • Anonymous

    The worst part is that NBC may not realize that by canceling so many shows on a row, they might give the fans (genre or not) the impression that sticking with one of their shows is a waste of time… thus making their problem worse.

    But then, these are the people who thought that replacing Leno on the Tonight Show (a then-current hit) with Conan (a big maybe) was a good idea. Instead of just waiting for Leno to retire on his own or the ratings to go down.

  • werehawk

    Um. Battlestar Galactica? Or does that not count because it was SciFi not a mainstream network.

  • werehawk

    I like Chuck too, but I’m not sure if it fits the definition of a genre show as the author says it is. To me its a tribute to genre shows, not one itself (but I love it).

  • werehawk

    I disagree. There are fantastic things that occur in typical shows that do not make them genre. Think James Bond, can all his toys really do what they do? Chuck still fits squarely in a spy comedy as you say.

  • I-Ching

    This isn’t about drawing an audience or what happened back in the 80s it’s about one thing and one thing only….QUALITY!!!

    Lost was tremendously well done and was a level of quality you won’t find on NBC. Heroes started off so well and was stunningly awful season two and got progressively worse. It was almost like NBC wasn’t even watching or cared.

    The Cape is not even Syfy worthy and Bionic Woman basically a How To Guide in what to do WRONG.

    Wonder Woman needs a well guided hand towards an engaging season pong story arc

  • ATK

    Relatively obscure for the non-nerdly and for those born after 1990.

  • Theoneandonlyhawkeye

    “Chuck” is a lot better then any of the shows in your “fine history” …

  • Joe

    Don’t forget that when NBC does get it right (ie Journeyman) They just up and cancel it…even with decent ratings…

  • Tired of inane nonsense

    There are no reports about “Wonder Woman” being in trouble; there’s just a lot of internet whining. You lost all credibility when you made the false claim. The show hasn’t even aired yet; it might do very well.

  • Anonymous

    I think they could bring back Heroes. I thought that there was a lot of potential left after the last season. They had done all they could with those characters, but I think that they should’ve had a soft reboot. Same world, but new characters. The ending, with the whatever they’re called (they never did give the super-powered people a good name) being revealed left a lot of potential, and starting again with an all new cast of powered people, now revealed to the public, could’ve been good. Using the old characters sparingly, only showing up in the background.

  • Randomengine

    FYI: Heroes sucked.

  • http://profiles.google.com/wallyoeste Esteban Pedreros

    Why are you counting “Heroes” among the good ones?

  • http://www.audiocomics.wordpress.com AudioComics

    I agree, adding that this unfortunate reality doesn’t just apply to genre TV. Years ago, there was a struggling sitcom. In its first year it was failing to find an audience. At the time, Brandon Tartikoff was at the helm, and not the aforementioned bean counters. He said, give it a chance. It’s a funny show, it will find its footing. In its second year, it did, and quickly rose to become one of the top sitcoms of all time. Or at least of the ’80′s and ’90′s.

    I was told a while back by a friend of a friend who works in the TV industry (literally a friend of a friend) that in today’s climate, the show would have been cancelled before 13 episodes. Too many channels, too many choices; you HAVE TO BE a hit out of the ballpark from day one or you’re dead in the water.

    That’s how the current network heads see things, and you’re right, its not going to change; rather we’re going to see more and more reality TV through NBC and NBC’s sister stations (Bravo and SyFy especially…why do you think Jeff Zucker bought ‘em in the first place) to make more money for the network. And good SCRIPTED shows will get the axe. Unless they’re a hit from day one.

    Oh, for the curious among you, the name of that sitcom? “Cheers.”

  • http://profiles.google.com/maskedmanissue1 Masked Man Issue 1

    I think the problem for all these shows continues to be due to two basic, yet crucial elements: a) good writing and b) good acting. You cannot write a show like The Event essentially ripping off all the promise for intrigue from other good shows (say Lost) and underdelivering with lousy writing and characters you can’t care for (see rightfully-cancelled Flashforward).

    This essential rule applies to superhero shows. Heroes had a stunning first season, and an OK second season. Then it went downhill into fiery self-destruciton. The actors were pretty much the same set of core actors, with whom, during Season 1 and even part of 2, we couldn’t tell if they were bad actors or if they were hiding something bigger. That did not matter. The writing was so well crafted, this was the stuff of legend. Then it seemed the writers stop caring after the writer’s strike and the show went downhill. However, I think bringing Heroes back (and maybe rebooting/retconning it with some parallel universe event in which we rewind to the end of Season 2- hello, Irish girlfriend stuck in parallel future, remember her?), would be preferable over another Cape, and the likes of No Ordinary Family.

    That leaves Wonder Woman up in the air. I think recognizability will help. I think catering to the fans will help. I think staying away from campy plots would be important. I think bringing great writers that understand the character and the mythos, and what makes it accessible to fans but also to the everyday couch potato will be huge. People want to be entertained, but they want it to be done well. Bring Gail Simone and have her write a few episodes and work closely with McG on director’s chair. It will be hard to sink that ship.

    I will probably get crucified for this, but Smallville is a case in point. The only person that can act in that show is Cassidy Freeman (in the role of Tess Mercer), and yet the shows does very well when there is a good set of writers in it. Bad writers produce bad episodes, good writers make epic entertaining episodes that are accessible to everyone, are critic-proof and cater to the fans (for reference, see latest epsiode “Scion”).

    So, I’m looking forward to Wonder Woman, because I think there are ways to make it a good show.

  • Fero

    um.dont you mean syfy?

  • http://iamwallis.tumblr.com iamwallis

    no it won’t. absurd optimism is ridiculous. if it looks and sounds like garbage from the planning stage, it really doesn’t have much room to improve.

    for example: see any of Fox’s comic adaptations, specifically “Origins: Wolverine”

  • http://twitter.com/sillymander sillymander

    I think what’s missing is that, in some cases, network executives seem to care more about the end product than the production company executives do, and that’s bad. And in other cases, the networks seem to just want something they understand, and to cater only to what fits their sensibilities.
    It matters greatly how much everyone involved insists on a good product, and also allows the show appropriate marketing and time for its appropriate audience to see it. When someone’s not on the right page, it shows.

  • Anonymous

    Bring back STARGATE Atlantis!!!!!!!

  • Anonymous

    The Event and The Cape are both really cool. Especially the Event.

    I would like to see some closure in The Cape though. I think given more time it could have been pretty epic. It’s got a all kinds of crazy and likable characters, not to mention awesome actors like the though little guy in the Carnival of Crime, the guy who played Scales, and the Cape himself. Even if its a little goofy it is a cool show! Plus tv history is full of goofy-ass shows that have been successful. Even if they just gave it another 6 or 8 episodes and allowed Farraday to get back his family that would be acceptable. It would in essence be an extended length film. Too bad. I think that show was really fun.

    I think out of all the shows right now on the channel, tho, that The Event has the most promise. It has a wild plot, great writing and acting, suspense, building suspense and mystery, shocking moments and cliffhangers, a plot showing realistic government/corporate/private corruption, potentially the inclusion of Ancient Astronaut Theory, and great cinematography and production quality. DON’T CANCEL THE EVENT!!!!!!!!