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Green Lantern Promo Campaign Delayed By Special Effects Work

Warner Bros.’ new top executive blames the anemic promotional campaign for Green Lantern, the studio’s big-budget summer tentpole, on 3D visual effects that have taken longer than anticipated to complete.

“We are on a learning curve in getting 3D materials and marketing materials on the same schedule,” Jeff Robinov concedes to the Los Angeles Times in a fertile interview that’s already produced three substantial stories (including confirmation of a Justice League movie and news of a post-Dark Knight Rises Batman franchise reboot).

The ad campaign, he says, “has been delayed strictly from production.” That’s meant fans have been left with the poorly received trailer that debuted in November (although TV spots aired during the Super Bowl telecast for Marvel’s Captain America: The First Avenger and Thor, there was none for Green Lantern).

“Part of the reason the response to the first trailer was lukewarm was that the big-scale sequences weren’t ready to show, and we suffered for it,” says Sue Kroll, the studio’s president of worldwide marketing. “We can’t afford to do that again.”

That changes this weekend at WonderCon in San Francisco, where the studio will give the movie the full-court press to its core audience, trotting out stars Ryan Reynolds, Blake Lively and Peter Sarsgaard, and making sure that Green Lantern is an unavoidable presence in Moscone Center South. That effort will be followed by a new theatrical trailer attached to Thor, which opens on May 6.

Directed by Martin Campbell, Green Lantern stars Ryan Reynolds, Blake Lively, Mark Strong, Peter Sarsgaard, Angela Bassett, Temuera Morrison, Jay O. Sanders, Taika Waititi and Jon Tenney. It opens in 3D and 2D on June 17.


  • Bclewis6593

    You only get one chance to make a first impression. And right now that impression is crap.

  • Paul

    On the plus side, the big plot points haven’t been spoiled by footage from trailers.

  • Benwahbob

    they said the same thing about the first Iron man trailer, The Batman Begins Trailer and the first Thor trailer

  • Farson89

    The damage is done, most of the people I’ve shown the trailers/images to think it looks like crap.

  • Imitorar

    I don’t care how good the effects are, unless that scene when Hal shows Tom his powers is anomalous and Ryan Reynolds actually acts like Hal Jordan for the rest of the movie, it’s still a mess.

  • Brett

    I think if they improve the costume (since it is CGI) and leave that Ryan Reynolds line (I know, RIGHT?) on the cutting room floor, the movie will be ok.

  • Anonymous

    Honestly the core audience isn’t who they need to be concerned about. Those are the type of people who are gonna line up and watch it anyway. They need to be more concerned with the mainstream audience, and unfortunately for them there are a lot of big films that have already taken up the mindshare of the public. They can’t afford to keep waiting.

  • Jacob

    “‘Part of the reason the response to the first trailer was lukewarm was that the big-scale sequences weren’t ready to show, and we suffered for it,’ says Sue Kroll, the studio’s president of worldwide marketing. ‘We can’t afford to do that again.'”

    No, it was because Hal Jordan isn’t a whiny bitch.

  • Jacob

    I’m not going to. I’m core audience. I buy (and love) all the Green Lantern books every month, and have since Jordan came back. Fuck this movie. =p

  • Jacob

    I didn’t. Loved the first trailers for all of those.

  • Bclewis6593

    Or a womanizing fratboy which how he comes across in the trailer.

  • Jacob

    Exactly. Not Hal Jordan.

  • Lion_okitkat

    I agree completely, Wondercon success/positive reaction to the improved trailer will not improve the films chances of box office success. Scott Pilgrim at Comic Con comes to mind although GL is definitely much more popular. So we’ll see. I wish DC would focus on making good movies instead of movies based on their most popular characters.

  • Kwasmand

    I love it!! “Its too late to save this movie, because we haven’t seen anything” “my friends didn’t like the first trailer, so there’s no way ANYONE will see it” really? If thor’s as great as everyone says and a good green lantern trailer comes out in front of it, you don’t think a few people might be interested? Seriously chill out people. And I’m pretty sure Hal Jordan has had a one night stand once in his life

  • JohnGregory

    1. Younger Hal Jordan IS a womanizer. Remember that, at least in “Secret Origin”, his womanizing is portrayed as subconsciously avoiding commitment and pushing people away-suc as when he leaves to tour America with Green Arrow, ruining his relationship with carol.
    He’s reckless, cocky, and a bit full of himself-traits inherited from his father. Now, being a bit unsure if he’s “worthy” of the ring at first leans more towards “Emerald Dawn”-in which he had just got arrested for a DUI, and was more down on himself. And I’m sure having been his origin story for the pre-Geoff Johns years, elements from that series might sneak in. Go read JLA: Year One, and you’ll see massive similarity to what little we’ve seen of Reynolds’s Hal.

    But honestly, everyone attacking Reynolds’s Hal as out of character are just plain wrong, even with the limited evidence to go on. Are you simply expecting something akin to the current older, more mature version of Jordan rather than his youthful self? Are you just racing to judge something because it’s not EXACTLY word-for-word adapting the comics? I don’t know.

  • 3D animation school

     So we can all look forward to a rush job on this film is what this sounds like.