Would You Pay $30 For Movie Rentals On Your TV?

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Would You Pay $30 For Movie Rentals On Your TV?  

Later this month, movie studios and DirecTV will launch a pilot program called Home Premiere, a Premium Video on Demand service that streams movies to your television just 60 days after they were released in theaters. It’s a move that has theater owners up in arms, but what I want to know is: Do viewers really care?

This is the proposed idea: For $30, DirecTV customers will have 48 hour access to the movie of their choice – but selection of said movies will be limited at the studios’ discretion and are said to be aimed more towards the “not exactly box office hit” range of Unknown and The Adjustment Bureau. It’s a no-brainer for both DirecTV and the studios, who’ll get 80% of that $30-per-movie (Paramount is the only major studio that hasn’t already signed on to the pilot), but there is one drawback: Do that many people really want to pay $30 to watch a movie at home?

I know that I don’t – For that amount of money, I’d rather go to the theater and see the movie as it was intended to be seen, to be honest – and studies suggest that timeliness for home viewing is much, much less of a concern for most people than cost. So, I’m opening it up to the floor: Who here would pay $30 for 48 hours of movie rental?


  • stealthwise

    $30 is far, far too much. I don’t even pay that much for the movies they have that are still “in theatres” when staying at a hotel.

  • http://twitter.com/Scott_MDavis Scott M Davis

    A single movie for 30 bucks? No. If it was 30 bucks for access to all HD movies of new releases, say, 90 days after theatrical release, maybe.

  • Wayne

    $30 bucks for quick viewing of one second-rate movie in your home. I guess there really must be one born every second.

  • http://pulse.yahoo.com/_QKN5MHOI6VUFOYCTV5REK7M7A4 Jacob

    If it was the same day the movie hits theaters, yea, sure. It’s cheaper than my six member family paying $9 each for flat soda and shitty popcorn and a shitty experience. My TV looks 10x better than my local theater. But 60 days later? The odds are good I could find an R5 of decent quality online for free. If the studios are getting 80% I see no reason they’d object to reducing the time between releases.

    One negative to this is that any movie released through this method would be released online day of. That’s just how this kind of thing works, unfortunately.

  • CJ3

    I have a feeling they would begin to place more movies there like “The Vanishing” etc more and more and it would be a way to make a lot of money off of those indie type movies.

    Not to mention them beginning to specifically make movies for that channel and making us believe it had original intentions of being in the theater. Not sure I’d buy that for $30 dollars.

  • Anonymous

    No. I will keep going to theaters all the time and then buying only the movies that I think are great when they’re released. And yeah I like to own movies so I can do weird things like take them to my friends’ houses or let them borrow it. Old school, I know.

  • http://www.facebook.com/people/Adam-Hasser/1427822616 Adam Hasser

    Yeah… Good luck with that. If it wasn’t for the “60 days after” this MIGHT actually work.

    If I really want to see a movie I will go to a theater. All the other movies I want to watch I just wait until they are out on Netflix. That one movie rental costs almost two months worth of unlimited movie rentals at Netflix ($16).

    The bottom line is that this is a terrible price point that most people won’t be willing to pay.

  • http://twitter.com/studiojcomics J. Wichmann

    i agree with the “maybe if it wasn’t after 60 days” people.

    movies come and go so fast these days that waiting 60 days is sort of silly. if i haven’t seen it yet yet the odds are good that i’ll be waiting for netflix and/or waiting another 30 or 60 days to just buy it for 30$(or less) and keep the movie forever.

    while films stay in theatre’s for a few weeks, the shelf life for a movie is really only about 2 weeks on average. i’d think that if they really want this to work they’d let you at them 14 days after release, and use those sales to help boost over all returns.

    30$ is a lot if its just me, but if my wife is there, kids, friends over etc, the price wouldn’t be so bad (no worse than a pay-per-view ufc or boxing purchase) assuming you have a big screen tv, and surround sound setup to enhance the “theatre” experience.

    this plan requires some fine tuning!

  • John8204

    I’d pay 30 dollars for several films, like say between 5-10 films in a package deal but 30 bucks for one movie is an insane markup.

  • Anonymous

    $30 for a single movie is ridiculous! Only a sucker woulp pay that much. I cut the cord already and just use software TV services like the TVDevo website You can actually watch shows with these and they don’t stick you with a monthly or pay-par view bill.

  • 0bsessions

    Unless you’re going to the movies with three people at a time, how could this be even remotely justifiable?

    I live in the Northeast, one of the most expensive parts of the country, and I still spend close to or less than $30 money taking my girlfriend to a movie opening night with popcorn and soda thrown in.

    I mean, I guess if I wanted to open an underground movie theater to air non-blockbuster movies that most people plan on waiting for the DVD of anyway, this MIGHT make some logical sense, but as is, this is quite possibly the dumbest idea on record.

  • Joseph

    I agree, the whole concept as currently proposed makes no sense. Anyone who doesn’t want to see the film badly enough to see it in the theater, and has already waited 60 days, would surely wait a little longer and rent it for a fraction of the $30. The only people I could see doing this would be those with disposable income who want to see the film desperately but couldn’t get to the theater for one reason or another (small children, work schedules, etc).

  • Cwcomics

    For that much I could go see about 4 movies in the theatres.

  • X-fan

    This is just to get their toe in the door. Once started they’ll be day and date within 12 months and that will kill it all, not that any of these execs can see further than the next weekend.

    It’s coming and there isn’t anything we can do about it. I think only IMax will survive this.