IMAGE EXPO: New Projects Revealed From Rucka, Simone, Aaron and More
Warner Bros.-based Legendary Entertainment is looking to strike a deal with Mattel to bring the Hot Wheels t0y car line to the big screen as an edgy, Fast Five-style feature, Variety reports.
It’s not the first time in recent years that Hollywood has kicked the property’s tires: In 2003, Columbia acquired the film rights, with McG attached to direct. He dropped out three years later, and the project went into turnaround, with Warner Bros. picking it up for Joel Silver to develop. But when Speed Racer (inexplicably!) stalled at the box office, the wheels came off the toy adaptation.
According to the trade paper, several producers had been competing for the Hot Wheels rights, but Mattel veered toward Legendary and Warner Bros., “not only for their interest in the property but because both have an existing relationship with the toymaker.”