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After dominating Hall H at Comic-Con International 2010 with the official introduction of The Avengers cast, Marvel Studios has decided to skip the 6,000-seat room this year.
That means no screening of footage from the Joss Whedon-directed film, which is shooting now in New Mexico. Hero Complex reports that the studio just isn’t prepared to compete with fan expectations, or its own track record.
Of course, that’s not to say Marvel Studios won’t have a presence at the convention, being held July 21-24 in San Diego. There’s the massive booth on the exhibition floor, which last year drew attention with the recreation of Odin’s throne room from Thor. There’s also the suggestion of an off-site event, likely tied to Captain America: The First Avenger.
But as we reported just last week, a lot of major studios are avoiding the big hall this year — even Warner Bros., which has The Dark Knight Rises and Man of Steel in the pipeline. However, Sony’s Columbia Pictures will there promoting its Marvel projects The Amazing Spider-Man and Ghost Rider: Spirit of Vengeance. Universal, too, making an 11th-hour push for Cowboys & Aliens, which will get its worldwide premiere at Comic-Con.
The Avengers, which opens May 4, 2012, stars Robert Downey Jr., Chris Hemsworth, Chris Evans, Jeremy Renner, Mark Ruffalo, Scarlett Johansson, Clark Gregg and Samuel L. Jackson.