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Is anyone out there still crazy enough to argue that mobile gaming is nothing more than a fad? Angry Birds sees things a bit differently. Rovio’s hit bird-launching, pig-killing time-waster was already bound for TV and now there’s word that the inevitable movie will be happening as well.
Iron Man producer and former Marvel Studios chariman David Maisel has teamed with the game’s developer to bring the franchise to big screens, Variety reports. Rovio CEO Mikael Hed is a fan of Marvel’s entertainment strategy, and he’ll be working with Maisel to establish a similar layout for his own company.
“There has been so much chatter about an ‘Angry Birds’ movie, but it’s now real. The process is starting now,” Hed said.
“We’re building a media company and have always been interested in moving further into the entertainment space. But we are taking it one step at a time so that we can use our strength to build an important entertainment presence from outside of the major studios.”
For his part, Maisel sees a golden opportunity to work with one of the most well-recognized products in the relatively young mobile gaming space. “People are interacting with these characters six inches from them each time they play, and that creates an emotional connection,” he said. “This is not an American thing. It’s not even a Finnish thing. It’s a global thing that’s something I’ve never seen before. It will be exciting to expand [this intellectual property] within Hollywood.”