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We learned two weeks ago, to the disappointment of countless fans, that Marvel won’t screen early footage from The Avengers this month in the San Diego Convention Center’s cavernous Hall H, site of last year’s buzz-generating introduction of the film’s cast. That doesn’t mean the studio won’t have a presence at Comic-Con International, of course; just not an official presentation.
But what form will that presence take? Something akin to the recreation of Odin’s throne room from Thor, which drew so much attention at the 2010 convention? Yes, apparently. But according to First Showing, it will be “unlike anything we’ve seen.”
Citing “an inside source,” the website reports that, as it did at WonderCon, Marvel will place the marketing focus on S.H.I.E.L.D., using set pieces from The Avengers to create recruiting and security stations for the global agency on the exhibition floor. There’s also the suggestion that, in place of last year’s throne room, attendees may see the massive bridge of the S.H.I.E.L.D. Helicarrier as the centerpiece of the Marvel booth. Monitors reportedly could show some kind of footage, likely an Avengers teaser rather than actual movie footage.
And there’s a possibility that stars Robert Downey Jr., Chris Evans, Chris Hemsworth, Scarlett Johansson, Jeremy Renner and Mark Ruffalo will have signings at the booth. That’s bolstered by a report from Heat Vision that Evans will appear in support of Captain America: The First Avenger, which opens in the middle of the July 20-24 convention. An off-site screening of Captain America has been rumored for weeks, with First Showing now floating the possibility that an Avengers teaser trailer could be shown as part of that.
Directed by Joss Whedon, The Avengers opens May 4, 2012.