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As Preview Night kicks off at Comic-Con International in San Diego, Marvel has released the first look at its massive booth which, as expected, replicates the bridge of the S.H.I.E.L.D. Helicarrier from The Avengers. If you think the image looks familiar, it’s probably because we saw a virtually identical backdrop in April when the studio released a photo from the movie’s New Mexico set to mark the the beginning of principal photography.
If rumors hold true, the booth will serve (in part) as a centerpiece for a viral-marketing campaign, with S.H.I.E.L.D. agents recruiting convention attendees to be operatives of the global security agency. Beyond that, course, it’s the exhibition-floor hub for all things Marvel, including signings by the likes of The Avengers director Joss Whedon and stars Chris Evans and Clark Gregg.
The film, which opens May 4, 2012, also stars Robert Downey Jr., Chris Hemsworth, Jeremy Renner, Mark Ruffalo, Scarlett Johansson and Samuel L. Jackson.