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CCI | First Look At Marvel’s Booth

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As Preview Night kicks off at Comic-Con International in San Diego, Marvel has released the first look at its massive booth which, as expected, replicates the bridge of the S.H.I.E.L.D. Helicarrier from The Avengers. If you think the image looks familiar, it’s probably because we saw a virtually identical backdrop in April when the studio released a photo from the movie’s New Mexico set to mark the the beginning of principal photography.

If rumors hold true, the booth will serve (in part) as a centerpiece for a viral-marketing campaign, with S.H.I.E.L.D. agents recruiting convention attendees to be operatives of the global security agency. Beyond that, course, it’s the exhibition-floor hub for all things Marvel, including signings by the likes of The Avengers director Joss Whedon and stars Chris Evans and Clark Gregg.

The film, which opens May 4, 2012, also stars Robert Downey Jr., Chris Hemsworth, Jeremy Renner, Mark Ruffalo, Scarlett Johansson and Samuel L. Jackson.


  • Torasasu

    That’s badass!

  • Mythos

    I have to admit, I don’t really like how they switched from the classic S.H.I.E.L.D. logo seen in past Marvel Cinematic Universe movies to the Ultimate version in The Avengers. I know, it’s nitpicking, but it seems visually inconsistent.
    Maybe it’s used due to the Helicarrier being new tech. Sort of like a way of symbolizing the new age of S.H.I.E.L.D.

    Oh, I’m also not too fond of the Helicarrier itself making an appearance, since the movies were trying to be as realistic as possible, even though there’s a God of Thunder and a walking USA flag on steroids. I guess that, as long as it doesn’t look like a flying bathtub, they might manage to do it right.