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CCI | Marvel At Last Unveils Hulk Concept Poster For The Avengers

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Following a three-day buildup, Marvel has unveiled The Avengers concept poster for the Hulk, featuring the movie’s Green Goliath as well as actor Mark Ruffalo. It’s release this morning at Comic-Con International completes a seven-piece interconnecting series that also features Chris Evans as Captain America, Robert Downey Jr. as Iron Man, Jeremy Renner as Hawkeye, Scarlett Johansson as Black Widow, Chris Hemsworth as Thor, and Samuel L. Jackson, Clark Gregg and Cobie Smulders as S.H.I.E.L.D. operatives Nick Fury, Phil Coulson and Maria Hill.

The studio also released helpfully stitched together all seven posters as one image. That’s included below, along with each of the previously released posters. They’re available at Marvel’s Comic-Con booth.

Directed by Joss Whedon, The Avengers opens on May 4, 2012.



  • Alwaysstartrek

    excellent posters!

  • Mythos

    I honestly find it hilarious how the Hulk poster’s background doesn’t even feature any scene from The Incredible Hulk, whereas all others have scenes from the movies the characters have been in. Is Marvel really sweeping that movie off continuity just because the protagonist’s actor changed? I mean, if there had been no scene linking it with the other MCU movies I’d understand, but not only did The Incredible Hulk end with a cameo from Tony Stark, but Iron Man 2 itself had a screen showing a TV report from Hulk.

  • Anonymous

    This is seriously awesome. Marvel. Marvel, your movies. Just. Dayum.

  • Anonymous


  • Gambit347

    I don’t think they’re trying to wipe it from continuity. I’m sure they’ll make reference (if necessary) to Incredible Hulk in Avengers.

    I think they were just preventing the fanboy backlash that would’ve resulted if they’d put a scene from Incredible Hulk with Mark Ruffalo instead of Ed Norton.

    It’s also just a promotional poster.

  • Shawn

    It’s probs cause the actors are different now.

  • Kevin Melrose

    It’s a different actor playing Banner, and the Hulk will look different as well, so I’m not sure what could be shown in the background without coming off really … I don’t know, odd. (I guess the artist could’ve swapped in the new versions in old scenes, but still …)

    Plus, there’s a need to “introduce” Mark Ruffalo, as he’s never appeared in any of the Marvel Universe films.

  • Ortiz

    And it’s also mentioned in Thor, so, is kinda strange, but still, the poster looks awesome, I like the Helicarrier design. This movie is gonna be great (I hope so :D )


  • Jacob

    I’m feeling suitably… avenged.

  • Jmcreer

    Actually it makes a lot of sense not to depict events from the Incredible Hulk in the background of the poster.  It’s unlikely they’re going to make a sequel to the movie but just feature the character in the Avengers film from now on.  In addition, showing specific scenes from the movie means you’d also have to highlight Liv Tyler and William Hurt who are unlikely to ever appear in the series again.  Does Marvel even have the rights to link them to an Avengers film?  Much better, much smarter to highlight the new actor behind the Hulk than events from the previous film.

    Does it still link into continuity? Of course it does, but it’s pretty apparent why they’ve made the poster this way.

  • Jacob

    They put Hulk 2 on hold until after the Avengers. That was announced a while ago. And I’m pretty sure all the actors were locked in for three movies (as was the norm then), two of which haven’t been produced. Norton was let go from that contract. And the rights to The Incredible Hulk are definitely held by Marvel. It’s the rights tot he 2003 Hulk that they don’t have.

  • Bret

    It looks like they’re headed in the right direction with Hulk. He looks great so far.

  • Foswell

    Marvel makes pretty good movies and this one looks like it’s going to be great.  What a shame that their comics suck so royally!

  • Lucas

    *sniff* I think theres something in my eye…Its so beautiful :)

  • Lady’sMan217

    Hulk truly looks awesome. He looks epic in comparison to Bana/Norton Hulk, (why???), because they stuck to the original looking version of The Hulk that many artists mimicked (Alex Ross). I hope The Hulk DESTROYS the Avengers. (But always looking forward to more (Avengers) movies whooo whoo whoooooo ((whistling)(for the hearing/literary imparied)). :D

  • Cjorg2

    I doubt very much that Hulk 2 will eventuate, especially  in light of the TV series being planned and Marvel wanting to concentrate on three surefire hit franchises (IM, Thor, Cap A, and Avengers) not to mention the next crop (Black Panther, Luke Cage etc).  In addition, sure, Liv Tyler and William Hurt were locked into a contract – but all contracts lapse over a period of time, and it’s been a while since IH, and with no sequel in sight (on hold – a polite way of saying dead) it’ll take even longer thus likely making the contracts invalid and up for renegotiation.  Would Hurt and Tyler return?  Depends on what they’ve got planned re: other films – they won’t just sit around waiting for an unlikely IH2 to occur.

    This is why Hurt and Tyler aren’t in the backgrounds of that pic, as well as wanting to showcase Ruffalo.

  • Jacob

    I doubt it will as well, but the fact remains that it’s in early development. The Incredible Hulk was a hit, maybe not like Iron Man, Thor and Captain America, but still successful enough for them to consider it. Whether or not they return is irrelevant to them being under contract right now. Clearly (because they’ve done other projects) they’re not just sitting around waiting.

  • Mr. Avenger

    I love Hulk.  I did like the first Hulk movie more than the second one because all the actors were better choices plus I liked the angst in that movie.  I don’t know why people think Incredible Hulk did better than the first Hulk movie.  The first movie cost less to produce, did more money and had a more realistic creature. 

  • Mr. Avenger

    Hulk’s face in that painting doesn’t looks like ruffalo, his features look more like Ferrigno’s.

  • Jacob

    I didn’t say it did better. I said it was enough of a success for them to consider making more. Which was the same situation after the Ang Lee Hulk.

  • Spooie

    Remember, folks, both of the Hulk movies are under distribution by Universal… not Paramount or Disney.  Perhaps something related to that prevented any promotional ties to the “likenesses” of something they don’t specifically have control of right now. 

  • LC2

    They could at least put the villains, his lover & that General Guy (sorry forgot his name) in the background just to acknowledge that the Hulk is part of the continuity.

  • Jacob

    Hulk’s a good guy in the movie….

  • David Scholfield

    That Hulk looks really stupid. What is he even doing with his fingers!?