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Why Paramount, Not Disney, Has Its Logo On The Avengers

Walt Disney Studios shelled out $115 million nearly a year ago for the marketing and distribution rights to The Avengers and Iron Man 3, bringing an early end to the deal between Marvel Studios and Paramount Pictures. Yet when The Avengers teaser poster debuted in July at Comic-Con International, there was the familiar Paramount logo in the lower right-hand corner. Then on Tuesday, when the much-anticipated for trailer for the film premiered, the Disney emblem was still nowhere to be seen.

So what gives? Variety explains the agreement with Disney allows Paramount to collect 8 percent of the box-office receipts for The Avengers — that’s what it would have earned for distributing the movie — and 9 percent for Iron Man 3. That $115 million is a guaranteed minimum, should the two films not perform.

In addition, Paramount gets to slap its logo on all of the marketing materials for The Avengers and Iron Man 3, even though Disney is handling all the promotion and distribution. What’s more, the pay-television rights for The Avengers belong to Epix, the joint venture involving Paramount, MGM and Lionsgate, and not Starz, the channel through which Disney releases its films.

Marvel will debut new footage from The Avengers on Saturday during a New York Comic Con presentation featuring stars Chris Evans, Tom Hiddleston, Clark Gregg and Cobie Smulders, and studio President Kevin Feige.

Directed by Joss Whedon, The Avengers also stars Robert Downey Jr., Chris Hemsworth, Mark Ruffalo, Scarlett Johansson, Jeremy Renner, Samuel L. Jackson and Stellan Skarsgård. It opens May 4, 2012.


  • Darrenedwards88

    Well I think this is just silly. Disney better get these marvel properties Disney-branded soon. Becuase the avengers cartoon is on Disney XD, you can buy marvel characters in Disney Stores across the country and Disney is doing the Avengers presentations at New york comic con. And yet Disney wont have there logo on the movie but Paramount will?!, What the hell type of sense does that make? If thats the case then what was the point in Disney skipping San Diego comic con and reserving Avengers footage for the D23 Expo? With a property this big I think it would be in the company’s best interest to make sure these upcoming films are both Marvel AND Disney Branded. Even if some fanboys don’t like it initially, it would help with Disney’s overall International Branding and Merchandising effort if the films have both the Disney and Marvel logo’s on them.

  • Michael Dean

    My question is what exactly did Disney buy from Paramount?  Paramount’s name is on the advertising.  Paramount is getting the same cut it was getting when they were doing the work.  Disney basically paid $115 million just to get to do all the work?  And the DVD sales, I suppose.

  • Irredeemable Idle

    sounds like Paramount bitch slap Disney.

  • Alex

    The good thing is by being owned by Disney, Marvel won’t immediatly go out of business when people stop going to see the Marvel movie adaptions.  I don’t care what happens to Paramount or Disney, but I couldnt’ stand seeing Marvel go out of business. You can burn down Disney Land and the Paramount lot and through both of their CEOs in the Ocean for all I care. I actually care about Marvel.