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While we won’t see television spots for The Amazing Spider-Man or The Dark Knight Rises during the Super Bowl, it looks likely that new promos for The Avengers, John Carter and G.I. Joe: Retaliation will premiere during the Feb. 5 event.
According to the Los Angeles Times, 20th Century Fox, Sony Pictures and Warner Bros. didn’t buy airtime for the NBC telecast — the latter two studios didn’t last year, either — but Paramount Pictures, Universal Pictures, Walt Disney Pictures and Relativity Media are all in, to the tune of $4 million per 30-second spot.
Relativity is promoting its military action flick Act of Valor. And although the other three studios haven’t specified what releases they’ll be flogging, likely candidates include Disney’s John Carter and The Avengers, Paramount’s G.I. Joe: Retaliation and Universal’s Battleship.
Last year’s Super Bowl XLV averaged 111 million viewers on Fox, making it the most-watched television program of all time.