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“After close to four years of suspense — and longer than four years of your much-appreciated interest and support — the word has come down from Warner Bros. And the word is ‘no,’” Wendy Pini wrote on the ElfQuest Facebook page. “Their simple explanation is that they don’t want to compete with The Hobbit. This was a possibility, among several, that we were prepared for. It is a relief, at last, to know.”
The studio bought the rights to the long-running series in July 2008, setting up Rawson Thurber (Dodgeball: A True Underdog Story) to write, direct and produce the story of a race of elves struggling to survive on a primitive Earth-like planet with two moons.
Created in 1978 by Wendy Pini and her husband Richard Pini, ElfQuest developed a dedicated fanbase that followed the creators and the characters from the 21-issue “Original Quest” to numerous sequels and spinoffs. The Pinis published Elfquest through their WaRP Graphics label for 25 years before licensing all publishing and merchandising rights to DC Comics in 2003. That agreement ended in 2007.
(via Comix 411)