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Avengers, Not Dark Knight Rises, Is Most-Anticipated Summer Movie

Amid indications that The Avengers could open next month to The Hunger Games-sized numbers — north of $150 million — a new survey finds it’s the most-anticipated summer movie, beating out The Dark Knight Rises.

According to a poll of moviegoers conducted by Fandango, 31 percent of men and 16 percent of women placed the Marvel action-adventure at the top of their can’t-miss list of summer releases. While The Avengers was the most anticipated film for men, it was edged out among women by Universal Pictures’ Snow White and the Huntsman. Coincidentally, both star a certain Australian actor.

“As our survey indicates, all eyes will be on Chris Hemsworth,” Fandango Editor-in-Chief Chuck Walton said in a statement. “The Australian heartthrob, who stars as Thor in The Avengers, and as the male lead in Snow White and the Huntsman, sits atop both the men’s and women’s ‘Most Anticipated’ lists.”

The Dark Knight Rises, the final installment in director Christopher Nolan’s Batman trilogy, came in second among men (23 percent), and fourth among women (10 percent).

Here are the Top 5 lists for men and women:

Men’s picks for Most Anticipated Summer Movie
1. The Avengers — 31%
2. The Dark Knight Rises — 23%
3. The Bourne Legacy — 14%
4. Men in Black 3 — 8%
5. Prometheus — 7%

Women’s picks for Most Anticipated Summer Movie
1. Snow White and the Huntsman — 22%
2. The Avengers — 16%
3. Men in Black 3 — 13%
4. The Dark Knight Rises — 10%
5. Dark Shadows — 8%

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Comments

  • RunnerX13

    I’m a Batman fan first but I’m anticipating Avengers only because it comes out first.  The TV ads and marketing are in full swing now.

  • carol

    Ask again when the release date of The Dark Knight Rises aproach. With all these marketing, of course people will want to see the Avengers.

  • Papercut_fun

    I agree with the first two posters…marketing works!  Also not surprising given the smart Avengers build-up over the past few years with successful Iron Man, Captain America & Thor movies to keep the charaters consistently present in media.

  • http://www.seanward.net Sean Ward

    And The Amazing Spider-Man didn’t even hit the top five.  Spider-Man got beat by Bourne and Prometheus??  Crazy.

  • Mdk

    Oh hell, Prometheus tanks then, one more nail in the coffin for good science fiction cinema then… the suits are already throwing around the “no one likes sci-fi” meme after John Carter (even though Avatar made, what is it, $3 Billion?

  • LeeTurner82

    The July 4th opening spiderman misses the list, Sony can’t be happy about that

  • xaos

    “31 percent of men and 16 percent of placed”

    Was the Invisible Woman being surveyed there? :)

  • Terrell Rose

     Of course they’re not, but hopefully the movie turns out good. Good word of mouth can be a powerful tool for/against big franchises.

  • Mr Horton

    I teach high school and I usually use my teenage students as a comparison to the average movie goer (because 99% of my students are frankly morons/ there favorite movie of all time changes every 2 weeks and is currently project X/ and they HORRIBLY polarize when critiquing films either LOVE something or absolutely hate it). NONE of them even know when Batman is coming out, hell many of them don’t even know it exists. But EVERYONE knows when Avengers is coming out because they’ve saturated TV with commercials. 

  • Coryjameson

    Unfortunately, you’re probably right. Clearly, Prometheus is going to be the best (creatively) movie this year. Sadly, the movie-going public is just too damn stupid to appreciate it. That’s not to say that the “Avengers” is going to be bad. I’m sure it’ll be very entertaining. But the minds of these “people” that enjoy braindead fare like “Hunger Games” or “Twilight” are ruining the culture for everyone else.

  • Lewis4510

    Spiderman get’s beaten by MIB 3, Bourne Legacy, and Prometheus? Guess that idea of rebooting the origin story wasn’t such a good idea after all. And I think that if you factor in adults with children Avengers might score even higher than TDKR. It looks to be more of a family friendly fun popcorn film. Rather than the dark and depressing Batman film.

  • http://profiles.google.com/200328sept David Fullam

    Dark Knight? What’s that?

  • Disco_Magic

     God, I hope you’re not an English teacher.

  • Lewis4510

    Looks like Warners has dropped the ball when it comes to marketing The Dark Knight Rises. It’s like they’ve surrendered before a shot has been fired. 
     

  • Soonertinker

    Avengers didn’t TRULY start the marketing push til right around the beginning of march.. Which would have been two months before the actual release date… We still have three months before TDKR comes out.. Whereas avengers starts less than three weeks from now.. The survey is skewed because of this

  • Kelly_dambrose

     So you and your students sit and talk about comic book movies?

    Things are starting to make sense.

  • Kelly_dambrose

     How has WB dropped the marketing ball?  The Batman flick doesn’t come out until mid-late July.  Batman sells himself.  Nolan sells Batman, too.  A short featuring Bane, alone, drove Mission Impossible 4’s first week of sales at the box office.
    When it’s time to promote, WB will promote.

  • David Schmitt

    Men in Black 3 over Prometheus!?! I’m ashamed of my gender right now.

  • Karl

    so the most creative movie this year is a sequel to a movie thirty years ago?

    that’s good to know.

  • LightningBug

    I agree with those of you saying that the Avengers is benefiting from it’s marketing machine being in full swing, but also consider that it is the sequel to five movies, four of which were popular, whereas Dark Knight benefits from being a sequel to only two. Thor fans, Captain American fans, and especially Iron Man fans add up to lots and lots of people.

  • ChicagoBlah

    I hope Avengers is better than Thor and Capt crap, honestly avengers just looks like another cgi stroke fest…it might be more anticipated but lets see which one people remember a few years from now.

  • RMCarpenter

    Dark Knight and Spider-Man, however great they may be, aren’t anywhere near the event that Avengers will be.  Comics fans have been waiting a lifetime for something like this.

  • ChicagoBlah

    I think they pushed for a reboot too soon, should have waited a few more years especially with the Raimi films on tv so much

  • E.G.

    ‘Prometheus’ is not a sequel. It’s actually a standalone film, connected (but not a prequel) to ‘Alien.’

  • E.G.

    That’s right. The closer it gets to the release date, anticipation for TDKR will swell like a (think about it). It WILL be the biggest movie of the summer. ‘Avengers’ will make a lot of money, but I suspect a significant drop-off after the second week.

  • http://pulse.yahoo.com/_QKN5MHOI6VUFOYCTV5REK7M7A4 Jacob

    They didn’t have a choice. If this didn’t go into production, the rights would’ve went back to Marvel.

  • http://pulse.yahoo.com/_QKN5MHOI6VUFOYCTV5REK7M7A4 Jacob

    It’s high school, so quite possible.

  • http://pulse.yahoo.com/_QKN5MHOI6VUFOYCTV5REK7M7A4 Jacob

    For an example, see John Carter. Seriously. See it. Because nobody did.

  • http://pulse.yahoo.com/_QKN5MHOI6VUFOYCTV5REK7M7A4 Jacob

    So it’s worse than a sequel. It’s a spin-off.

  • LightningBug

    I’ve seen lots and lots of people say this on the internet, but I’ve never ever seen a source. It doesn’t seem altogether true to me. It seems to me like they probably could have waited a few more years but wanted to milk their cash cow. Not trying to call you out or anything, because I’ve seen a lot of people say the same thing, but where do you get this from?

  • Mr Tree Lopper Man

    Aren’t you the guy with the stick up his ass?  How’s that working out for you?

  • RunnerX13

    Final thought, since when is May considered the summer?

  • http://www.spinoffonline.com Kevin Melrose

     Summer gets earlier all the time. It used to be Memorial Day Weekend, in Hollywood and virtually everywhere else in the U.S. But now, with Marvel staking out that first weekend in May (Free Comic Book Day) for releases, it seems to have shifted.

    Brace yourself for 2014, when Captain America 2 opens April 4. It’ll be summer when there’s still snow on the ground.

  • http://www.facebook.com/people/Alison-Blaire/1739123241 Alison Blaire

    It’s how rights work. Fox have a similar clause in their contract for the X-Men franchise – If they don’t have a film in production every couple of years, then the rights automatically go back to Marvel. Spider-Man has something similar in place, but it seems, at the very least, that Sony have a better working relationship with Marvel than Fox do, given I think Marvel are publishing a movie tie-in for ASM.

  • http://www.facebook.com/people/Alison-Blaire/1739123241 Alison Blaire

    Will Smith is a big draw. The Bourne films will be a point of interest since Renner is taking over. And Prometheus marks Ridley Scott’s incredibly eagerly awaited return to science fiction, about thirty years after he did Blade Runner. I can see why they’re bigger then Spider-Man.

  • LightningBug

    I understand, but again: source? I’m not doubting that this is how it works. I’m more skeptical about the amount of time that Sony could have waited.

  • http://www.spinoffonline.com Kevin Melrose

    I’ve never seen precise details of the agreement — I doubt few outside of Marvel and the other studios have — but presumably the terms of the perpetual license for Spider-Man are similar to those for Ghost Rider (although the dollar figures are most certainly different).

    Keeping that in mind, it was widely reported that Sony/Columbia was on a ticking clock to begin active production on the sequel to 2007’s Ghost Rider, which opened less than three months before Spider-Man 3.

  • Okung Nyo

    “Prometheus is going to be the best movie this year”

    God I wish I could see your face now.

    Metascore of 65/100 and a 73% Tomatometer…yeah, truly a masterpiece, huh? /s