Another Solo Hulk Movie Could Be Happening After All — in 2015

Marvel Studios President Kevin Feige crushed the hopes of legions of fans, and possibly actor Mark Ruffalo, when he essentially dismissed the possibility of another Incredible Hulk movie, telling The Huffington Post just last week that, The Avengers “was the third appearance of Hulk, and everything that we had and were going for, we put in to Hulk’s appearance” in the film. But following the overwhelmingly positive reaction to the Green Goliath in The Avengers, another Marvel executive suggests the plan may be changing, and we could see another Hulk movie within three years.

Talking with Forbes about the studio’s merchandising strategy, Marvel’s President of Consumer Products Paul Gitter reveals that executives are “pleasantly surprised by the phenomenal response” to the Hulk — so much so that, if the character’s popularity continues to grow, the company “will spin him off to a stand-alone program next year,” supported by his own film in 2015. That’s in addition to the Guillermo del Toro-David Eick television revival, which if all goes well, could debut on Disney-owned ABC in 2013.

Gitter credits the Hulk’s turnaround to a tweaking of the character  that could set him on the path to becoming a corporate icon, similar to how MetLife uses Snoopy. “We repositioned him from where he was always misunderstood to now depicting him in a more heroic and aspirational manner,” he said.

Opening May 4, the Joss Whedon-directed The Avengers stars Robert Downey Jr. as Iron Man, Chris Evans as Captain America, Mark Ruffalo as the Incredible Hulk, Chris Hemsworth as Thor, Scarlett Johansson as Black Widow, Jeremy Renner as Hawkeye, Samuel L. Jackson as Nick Fury, Tom Hiddleston as Loki, Clark Gregg as Agent Phil Coulson, Cobie Smulders as Agent Maria Hill and Stellan Skarsgård as Dr. Selvig.

(via The Playlist)

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Comments

  • 0bsessions

    Neat. Count me in the minority, but I loved Incredible Hulk. While I was disappointed to see Norton gone, everything I’ve heard and read says Ruffalo was fantastic in the role.

  • Ben Gebhart

    …If they make Rick Jones start chirping while buzzing around Hulk’s head, even my unshakable fandom may be shaken.

  • Mythos

     Same here, although I preferred Mark Ruffalo in the role. He’s more down-to-earth and nuanced, not to mention more likable.

  • Dylan Cook

    It’ll work if Zak Penn and Joss Whedon write it, they seemed to get the Hulk. I’m not a fan of the character and I loved him in the movie.

  • cdspower

    Wait … Hulk isn’t a flagship character for Marvel?  Between the well loved Bixby series, multiple cartons, hundreds of toys and who knows what else over the last 30 years it needed to be “repositioned”?

    I think it is more that they just needed to remember how to not suck and make Hulk well.

  • Fury1978

    they need to do a Hulk movie to follow up on the hints of MCU Leader…

  • Cjorg2

    Gotta love Hollywood’s thinking – hey you love the Hulk now so let’s plan on oversaturating him in the marketplace.

    The big appeal of the Hulk in the Avengers movie is how he interacts with Thor, Captain America, Iron Man and Loki.  I absolutely loved him and he stole the movie.  However I don’t think he can sustain that vibe in his own movie – he won’t be able to have the big action sequences and slapstick scenes with Thor etc in his own movie.  And there’s just so much you can do with a character that hardly talks.

    Personally I don’t want to se the Hulk until the next Avengers film – absence makes the heart grow fonder.

  • Ezrael

    New Hulk movie was a no brainer after watching the Avengers. Him and Iron man stole the show. Ruffalo’s version of Banner was great. 

  • http://profiles.google.com/200328sept David Fullam

    They better pick up where they left off. Give us the Leader, Doc Samsom, and bring back Liv Tyler.

  • Tomfitz1

    HULK SMASH!!!!!

  • Carocker92

    Movie based on the planet hulk story arc would be amazing all hulk all the time no Bruce banner. It’s a side of hulk we never see

  • http://www.facebook.com/adrian.corcoran.77 Adrian Corcoran

    Give Joss Whedon whatever he wants (to quote stewie “money, women,……………men?”) just have him involved in a new Hulk film! 

  • Lobocomics

    Punny God!…. best line in the whole movie….

  • jrau18

    Spider-Man is the flagship character for Marvel.

  • jrau18

    Incredible Hulk was awesome. I don’t actually know anyone who didn’t like it, other than some critics who were expecting something completely different.

  • http://twitter.com/Arthurknight Michael J

    The Hulk is going to be in six more movies.After that it’s a wash but more then likely they’ll throw him in more films.

  • Happily LS

    I don’t know anyone who hated it either– but I also know few people that really loved it. The general consensus was more “Eh, not too bad.”

  • http://twitter.com/jameswheeler James

    “We repositioned him from where he was always misunderstood to now depicting him in a more heroic and aspirational manner” Oh! “We”! I missed Paul Gitter’s writing credit.

  • x-man

    L
    et’s hope that they realize that the biggest part of Hulk’s star making appearance in Avengers was the fact that for the first time he was handled right by Whedon and not out of character as with his previews movies. It was all in the script folks

  • Link

    So from 2008 to 2015 is an absurd wait after all Captain America and Thor have sequels coming out and Iron Man has 2 sequels already and if Marvel put into a Hulk Sequel with a good script and Director it would work, They should give Joss Whedon reigns to the Hulk he did it best with him in the Avengers and the Incredible Hulk was a good film and I didnt mind Ang Less Hulk as well

  • Gilberto Edwards

    I would like Edward Norton to return back to the role of Dr.Bruce Banner than Mark Ruffalo. That’s why they doing a Incredible Hulk 2 which include Norton to return.

  • Gilberto Edwards

    Edward Norton’s Bruce Banner performers is way better than Mark Ruffalo Bruce Banner because Norton has alot to Bring to the character as Dr.Bruce Banner than Ruffalo.

  • jrau18

    Ruffalo is Bruce Banner in the MCU from here on. Norton is not attached to any Hulk projects.

  • Gilberto Edwards

    I saw Edward. Norton making a film called the moonrise kingdom. Norton didn’t look anything like 40 yrs of age. He’s looks very young like 25 years of age.

  • Gilberto Edwards

    Look on the positive side of story norton looks like he really wants to return back for a new Hulk TV series or a Incredible Hulk 2 Sequel to 2008 movie.

  • http://www.facebook.com/people/Michael-McDonnell/868645580 Michael McDonnell

    Edward Norton no longer interested in superhero roles and comicbook films.

    http://www.comicbookmovie.com/fansites/MarvelFreshman/news/?a=65614

  • Gilberto Edwards

    He did not mean that he said that he will want to reprise his role in The Incredible Hulk 2 said Norton.

  • Gilberto Edwards

    Edward Norton never said anything like that.He mention that he wanted to reprise the role as Bruce Banner in a Hulk 2 solo.

  • http://www.facebook.com/people/Michael-McDonnell/868645580 Michael McDonnell

    Sure and all the other characters in The Avengers and their solo movies were not played by two separate actors simultaneously, so thats means that Mark Ruffalo might do a Hulk movie of his own.

  • http://www.facebook.com/people/Michael-McDonnell/868645580 Michael McDonnell

    Marvel has stated that Mark Ruffalo is set to star in a possible sequel to The Incredible Hulk.

  • http://www.facebook.com/people/Michael-McDonnell/868645580 Michael McDonnell

    Thing is when you play a character like the Hulk, Batman or James Bond it’s a extensive part of your life, so can you really play the same character over and over again? Norton clearly has other places to go and has moved on from Hulk.

  • http://www.facebook.com/people/Michael-McDonnell/868645580 Michael McDonnell

    Incredible Hulk 2 would count as a comicbook movie, by the sound of it he wants changes in his life. The Hulk has been going through the Batman recasting route.

  • Gilberto Edwards

    I don’t buy that Mark Ruffalo signs a six movie picture deal means he only aloud to do six means that he will not reprise the role in a Hulk solo.

  • Gilberto Edwards

    Don’t count on mark ruffalo because he’s not on the Hulk movie solo contract it’s Edward Norton is contacted to reprise the role said producer Gale Anne Hurd look up in Wikipedia about the Incredible Hulk film.

  • Gilberto Edwards

    Go to The Incredible Hulk 2 is on the table in Google search box.

  • Gilberto Edwards

    The Incredible Hulk 2 is on the table in http://www.mania.com. And the The Incredible Hulk producer wants to make a sequel that include Edward Norton by Google it or http://www.MTV.com.

  • http://www.facebook.com/people/Michael-McDonnell/868645580 Michael McDonnell

    On wikipedia on Hulk in other media saids that Mark Ruffalo is set to star in a possible sequel.
    http://en.wikipedia.org/wiki/Hulk_in_other_media#Live-action

  • http://www.facebook.com/people/Michael-McDonnell/868645580 Michael McDonnell

    That was two years ago and they don’t have two actor playing playing the Hulk simultaneously in movies. Saying that Norton isn’t doing a solo movie doesn’t necessary prove that what proves it is he left the Avengers that it.

  • http://www.facebook.com/people/Michael-McDonnell/868645580 Michael McDonnell

    Six movie deal would be another solo Hulk movie and Avengers with Ruffalo, all headlines stated that he might done a Hulk move of his own and Avengers sequels, James Rhodes War Machine was played by a different actor in the first Ironman who was contracted for sequels and was replaced in 2 and 3, so it’s other than continaully playing the role not just people want you to but it’s more person and professional reasons.

  • http://www.facebook.com/people/Michael-McDonnell/868645580 Michael McDonnell

    They got rid of Norton and replaceed him with Ruffalo it’s what recasting in movie franchises do with, it’s what happened with Batman and Michael keaton wasn’t going around saying ” I quitting the role after two films and I’m still contracted to do more” franchises aren’t about staying put on the same people they leave to do other things and the studio bring in new actors and director end of story.

    Norton and Marvel had a falling over how The Incredible Hulk should be, what cold they do to have him after that, it’s moving forward here someone who can’t be a team member like Chris Evans, Robert Downey Jr, Chris Hemsworth let him go.Quotes from Gale Hurd from four years don’t count as fact now because things change.

  • Gilberto Edwards

    It said that Edward Norton is contact to reprise the role said Gale Anne Hurd in October 24,2008. Not ruffalo.

  • Gilberto Edwards

    They will be another recast in The Incredible Hulk 2 and mark ruffalo is not in it. Go to movieinders.com mark ruffalo is rumored in the untitled Hulk movie means he not doing any Hulk movie.

  • Gilberto Edwards

    There’s two Bruce Banner because mark ruffalo won’t be able to make a standalone Hulk movie because number one is he’s signed a six picture deal number two he didn’t sign a contract to reprise the role in a standalone Hulk movie or Hulk solo.He’s only rumored to the cast credits.

  • Gilberto Edwards

    Look in the http://www.marvelmovies.com The Incredible Hulk 2 rumors. And Gale Anne Hurd is the head producer and not work for marvel studios at all. She own the business more than marvel studios kevin fegie CEO, she’s also the CEO Valhalla motion pictures so she it the only one who put down every intention making Incredible Hulk 2 in the Google search box called hurd said The Incredible Hulk 2 is on the table and Norton is under the contract.

  • jrau18

    Norton’s contract was terminated. Ruffalo signed onto six movies with Marvel Studios. That includes ALL MCU movies. Norton is not contracted for anything because he’s an ass and got fired.

  • http://www.spinoffonline.com Kevin Melrose

    October 2008 was nearly two years before Marvel and Norton had their very public split and Mark Ruffalo was cast in The Avengers. At the time there was a sequel option for Norton, but Marvel clearly decided not to pick it up.

  • Gilberto Edwards

    Agree with you! The Incredible Hulk 2 will be a sequel to The Incredible Hulk 2008 film that means Edward Norton return to the role said Gale Anne Hurd in October 24,2008.

  • Gilberto Edwards

    Agree with you! The Incredible Hulk 2 will be a sequel to The Incredible Hulk 2008 film that means Edward Norton return to the role said Gale Anne Hurd in October 24,2008.

  • Gilberto Edwards

    Kevin Melrose you do not judge about about Gale Anne Hurd did you read on the websites that mark ruffalo is a rumored to any Hulk movie credits or you have problem reading the articles real good because Norton is still under the contract said Gale Anne Hurd she the boss of the characters too not only marvel studios. This is a Incredible Hulk sequel not the Avengers 2012 which has Mark Ruffalo sign 6 movie picture deal means he’s he will not do a Another Hulk movie instead Norton will reprised the role in a stand alone Hulk solo.

  • Gilberto Edwards

    Agree with you! The Incredible Hulk 2 will be a sequel to The Incredible Hulk 2008 film that means Edward Norton return to the role said Gale Anne Hurd in October 24,2008.

  • http://www.spinoffonline.com Kevin Melrose

    Okay, this is just getting silly.