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Paramount Pictures has moved the release of G.I. Joe Retaliation nine months, from June 29 to March 29, 2013, to convert the film to 3D, Deadline reports.
“We’re going to do a conscientious 3D job because we’ve seen how it can better box office internationally,” an unnamed studio executive told the website. “Jim Cameron did all of Titanic‘s 3D in post – and look how well that movie turned out.”
Paramount had already rolled out a promotional campaign to Jon M. Chu-directed sequel to 2009′s G.I. Joe: The Rise of Cobra, kicking off with a Super Bowl commercial, and continuing with full-length trailers, television ads, posters and merchandising tie-ins.
Written by Rhett Reese and Paul Wernick, G.I. Joe: Retaliation stars D.J. Cotrona, Byung-hun Lee, Ray Park, Adrianne Palicki, Jonathan Pryce, RZA, Ray Stevenson, Channing Tatum, Bruce Willis and Dwayne Johnson.