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Comic Store Heroes Promo Spot Goes Inside Midtown Comics

National Geographic Channel has released a slick extended promo spot for Comic Store Heroes, a one-hour special that follows the staff of Midtown Comics in Manhattan as they interact with their customers and plan their booth for New York Comic Con. Judging from the promo, Comic Store Heroes takes a more documentary approach to the subject matter than, say, AMC’s Comic Book Men, which is full-on reality show.

Comic Store Heroes airs Friday, July 13 — smack-dab in the middle of Comic-Con International — at 8 p.m. ET/PT on National Geographic.

Whether you’re into those magnificent, mighty, mutant heroes of Marvel’s X-Men, or the mischievous baby devil that wears diapers and carries a magical pitchfork in the classic “Hot Stuff The Little Devil” comic book series, Midtown Comics in New York City has what you need. It’s the largest retailer of comic books, graphic novels, Manga (Japanese comics) and related collectibles in the country, if not the world, and it has the alternate universes its customers crave. Follow the lives of staffers Gerry, Thor and Alex as they deal with all manner of geeks and enthusiastic customers while simultaneously planning their mega-booth for New York Comic Con, their biggest day of the year. With more than a million books in stock, they need to know their stuff — and are frequently tested by rabid fans of incredibly popular or extremely obscure comics.

(via Topless Robot)

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