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Columbia Pictures has released a new television commercial and poster promoting the IMAX release of The Amazing Spider-Man. The former features director Marc Webb touting the production’s efforts “to fully take advantage of the IMAX experience,” while the latter highlights the movie’s IMAX 3D midnight premiere.
The Amazing Spider-Man is the story of Peter Parker (Andrew Garfield), an outcast high schooler who was abandoned by his parents as a boy, leaving him to be raised by his Uncle Ben (Martin Sheen) and Aunt May (Sally Field). Like most teenagers, Peter is trying to figure out who he is and how he got to be the person he is today. Peter is also finding his way with his first high school crush, Gwen Stacy (Emma Stone), and together, they struggle with love, commitment and secrets. As Peter discovers a mysterious briefcase that belonged to his father, he begins a quest to understand his parents’ disappearance — leading him directly to Oscorp and the lab of Dr. Curt Connors (Rhys Ifans), his father’s former partner. As Spider-Man is set on a collision course with Connors’ alter-ego, The Lizard, Peter will make life-altering choices to use his powers and shape his destiny to become a hero.
The Amazing Spider-Man, which opens July 3, also stars Irrfan Khan, Denis Leary, Chris Zylka, Campbell Scott, C. Thomas Howell, Embeth Davidtz and Annie Parisse.