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Columbia Pictures’ The Amazing Spider-Man swung easily into the top spot at the North American box office this weekend with $65 million, bringing its six-day Fourth of July total to $140 million. The New York Times characterizes that opening as “solid if not quite superheroic.”
Sure, those aren’t Avengers-sized numbers, but the studio is still pleased with the $341.2 million worldwide haul for director Marc Webb’s franchise reboot, saying, “In the world of relaunched franchises, this is a spectacular success by any measure.” Deadline compares those North American numbers to those of Warner Bros.’ Batman Begins, which debuted in 2005 with $48.7 million ($57.3 million in 2012 dollars), for a six-day total of $79.5 million (or $93.5 million in today’s dollars). Granted, the Christopher Nolan film didn’t enjoy a holiday opening.
Seventy-five percent of the audience for The Amazing Spider-Man was age 12-plus, and 25 percent was families (parents with kids under 12). Of those viewers 12 or older, 58 percent was male and 42 percent was female; 46 percent was under age 25, and 54 percent was 25 and older. It received a “A-” Cinemascore.
Universal Pictures’ Ted, the Seth MacFarlane/Mark Wahlberg talking teddy bear comedy, took the No. 2 spot with $32.6 million, bringing its two-week total to $120.2 million. Disney/Pixar’s Brave came in third with $20.2 million, lifting its three-week haul to $174.5 million, while Universal’s Savages, the crime drama from Oliver Stone, brought in a respectable $16.2 million (it cost just $45 million to produce). Warner Bros.’ Magic Mike rounded out the Top 5 with $15.6 million, for a two-week total of $72.8 million.