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The Amazing Spider-Man Captures $140M in Six-Day Holiday Opening

Columbia Pictures’ The Amazing Spider-Man swung easily into the top spot at the North American box office this weekend with $65 million, bringing its six-day Fourth of July total to $140 million. The New York Times characterizes that opening as “solid if not quite superheroic.”

Sure, those aren’t Avengers-sized numbers, but the studio is still pleased with the $341.2 million worldwide haul for director Marc Webb’s franchise reboot, saying, “In the world of relaunched franchises, this is a  spectacular success by any measure.” Deadline compares those North American numbers to those of Warner Bros.’ Batman Begins, which debuted in 2005 with $48.7 million ($57.3 million in 2012 dollars), for a six-day total of $79.5 million (or $93.5 million in today’s dollars). Granted, the Christopher Nolan film didn’t enjoy a holiday opening.

Seventy-five percent of the audience for The Amazing Spider-Man was age 12-plus, and 25 percent was families (parents with kids under 12). Of those viewers 12 or older, 58 percent was male and 42 percent was female; 46 percent was under age 25, and 54 percent was 25 and older. It received a “A-” Cinemascore.

Universal Pictures’ Ted, the Seth MacFarlane/Mark Wahlberg talking teddy bear comedy, took the No. 2 spot with $32.6 million, bringing its two-week total to $120.2 million. Disney/Pixar’s Brave came in third with $20.2 million, lifting its three-week haul to $174.5 million, while Universal’s Savages, the crime drama from Oliver Stone, brought in a respectable $16.2 million (it cost just $45 million to produce). Warner Bros.’ Magic Mike rounded out the Top 5 with $15.6 million, for a two-week total of $72.8 million.


  • Demoncat4

    not surprised for like batman spider man is one character most love and relate to for figured spider man would not be able to do avengers numbers right away if at all.

  • Devil_Dinosaur

    This pretty much guarantees Marvel will never get the film rights to its character back.