The Avengers Is Returning
to Theaters For Labor Day
Have you made any plans for Labor Day Weekend? Well, scrap them, because The Avengers is coming back to theaters for a limited one-week engagement starting Friday.
The announcement came from the Marvel movie’s Facebook page, along with the added suggestion to “stay through the credits.” We’re assuming that’s because of the two post-credits scenes — one that introduces the cosmic villain Thanos and the other that follows through on Iron Man’s dream of shwarma — but there’s always the chance the studio tossed something new in there as well. Fingers crossed.
This is likely all part of Marvel’s promotion for the Sept. 25 release of The Avengers on Blu-ray, DVD and digital download. The studio has been laying the marketing on thick with a bevvy of deleted scenes and featurettes taken from the Blu-ray’s special features. This certainly is a good way to renew interest in the project — or maybe Joss Whedon really wasn’t joking when he said he wants to beat Mike Birbiglia’s film Sleepwalk with Me in the box office.
Technically The Avengers wasn’t out of theaters, though, as it still was playing in 123 locations around the country last weekend. But we’re excited about the new wide release, as it really was one of the best theater-going experiences we’ve had all year. Now that we know some of the plot points that will be present in Iron Man 3, Thor: The Dark World, Captain America: The Winter Soldier and Guardians of the Galaxy, we can use this visit to the cinema as a chance to try to puzzle out how (and if) The Avengers sets up the Marvel Cinematic Universe: Phase Two.
Depending on how well The Avengers does in theaters this week, the movie could go on to unseat Titanic as the second-highest grossing film of all time at the domestic box office (behind Avatar). The Avengers has made $617 million to date in the United States, while Titanic is resting comfortably at $659 million, even with its 3D re-release earlier this year. We definitely couldn’t complain about a Whedon movie beating James Cameron’s 1997 box-office juggernaut to become the second-highest-grossing movie ever in the United States.
As for the home video release of The Avengers, the four-disc Blu-ray combo pack retails for $49.99; the two-disc Blu-ray combo back is $39.99. The one-disc DVD is $29.99. The Avengers stars Robert Downey Jr. as Iron Man, Chris Evans as Captain America, Mark Ruffalo as the Incredible Hulk, Chris Hemsworth as Thor, Scarlett Johansson as Black Widow, Jeremy Renner as Hawkeye, Samuel L. Jackson as Nick Fury, Clark Gregg as S.H.I.E.L.D. Agent Phil Coulson, Cobie Smulders as S.H.I.E.L.D. Agent Maria Hill and Stellan Skarsgård as Dr. Selvig.