Avengers Dominates Video Sales, Boosts Other Marvel Releases
The Avengers has been on Blu-ray and DVD for little more than a week, and already it’s the top-seller. Considering that the Marvel feature is also the top-grossing movie of the year, that shouldn’t come as much of a surprise.
Home Media Magazine reports The Avengers sold more than 34 times as many copies as the second highest-selling disc on the market this week: Warner Bros.’ The Dark Knight Returns — Part 1. All told, 72 percent of The Avengers‘ sales were from Blu-ray; 23 percent of total sales were from its 3D Blu-ray combo pack.
Those massive sales had a positive influence on the rest of the movies in the Marvel Cinematic Universe as well. Of the top 25 highest-selling DVDs of the week, Thor was at No. 8, Captain America: The First Avenger was at No. 13, Iron Man 2 was at No. 14, The Incredible Hulk was at No. 19 and Iron Man was at No. 23. The same films were also in the top 20 Blu-ray sales of the week.
It seems like all that pre-release marketing has paid off. But Marvel hasn’t stopped distributing content just because The Avengers is out on DVD. The studio has released a new featurette and a whole slew of behind-the-scenes images and concept art through its Second Screen app. You can see all of them at ComicBookMovie.
The Avengers hit store shelves on Sept. 25, with the four-disc Blu-ray combo pack retailing for $49.99 and the two-disc Blu-ray combo pack for $39.99. The one-disc DVD is $29.99. The Avengers stars Robert Downey Jr. as Iron Man, Chris Evans as Captain America, Mark Ruffalo as the Incredible Hulk, Chris Hemsworth as Thor, Scarlett Johansson as Black Widow, Jeremy Renner as Hawkeye, Tom Hiddleston as Loki, Samuel L. Jackson as Nick Fury, Clark Gregg as S.H.I.E.L.D. Agent Phil Coulson, Cobie Smulders as S.H.I.E.L.D. Agent Maria Hill and Stellan Skarsgård as Dr. Selvig.