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Despite Somber Trailer, Iron Man 3 Isn’t ‘A Serious Movie,’ Feige Says

When the first trailer for Iron Man 3 debuted in October, the first impression of the Shane Black-directed sequel was undeniably dark. Teasing tough times for Tony Stark, Pepper Potts and James Rhodes at the hands of the villainous Mandarin, the trailer made the movie seem much more serious than the lighter banter contained in Iron Man and Iron Man 2.

But speaking with The West Australian, Marvel Studios President Kevin Feige contends the film won’t be as somber as the trailer leads viewers to believe. “It’s not a serious movie, but we seriously dig into exploring more of Tony,” he said. “The trick is just trying to make great movies. We try to make them all great, all different and all fresh. What you’ll see in Iron Man 3 is some very unique directions that were taken.”

Black elaborated on the film’s mission statement, noting it would still go in a different direction from the previous installments.

“We’re not aiming for bigger, necessarily. We’re aiming for different and fresh and new,” he told the newspaper. “It’s all about capturing that lightning-in-a-bottle feel, about trying to get as much into this as we can. We’re looking to get a ton of thrills into a short space, to make a nice little stew for you.”

Directed by Black from a script he co-wrote with Drew Pearce (No Heroics), Iron Man 3 is loosely based on the 2005-2006 “Extremis” story arc by Warren Ellis and Adi Granov in which a criminal is injected with a nanotechnological drug created by the U.S. military in an attempt to replicate the Super-Soldier Serum, triggering a mutation that grants him superhuman abilities. The latest synopsis also explains that Stark will be dealing with these new threats while his life falls apart around him, mostly likely due to the Mandarin’s machinations.

Opening May 3, the film stars returning cast members Robert Downey Jr., Gwyneth Paltrow, Don Cheadle and Jon Favreau, joined by Guy Pearce, Ben Kingsley, Rebecca Hall, James Badge Dale and Ashley Hamilton.


  • Jason S

    (Sigh!) I liked the tone of the trailer. And after the way Iron Man II seemed to lack serious threats, I was looking forward to seeing Tony have to face a real challenge in his arch nemesis of old from the comics. Way to trash my excitement Feige!

  • TheGavGav

    It will still have all of what you saw in the trailer and Tony will still be pushed to his limits by the Mandarin. It will just have the light-hearted elements that made the Iron Man movies popular in the first place. Plus it’s the third Iron Man, it has to end on a brighter tone.

  • Happyny87

    Iron Man 2 was one of the worst pieces of trash ever. I could barely get through the film. If it’s anything like that I will pass.

  • tenshi yuki

    Alright, I was going to say, one thing I truly enjoyed about the Iron Man series was the fact that it’s a light banter movie, it’s like taking the super somber movie of the dark knight and suddenly giving it a light banter approach, people would be like wtf. And especially with the “supposed” idea that “darker means better”, this approach was getting stale and old with every movie was heading this direction. Hopefully the director isn’t pulling our chains on this one and sticks with the formula that made the movies so good. 

  • Statham

    Yeah, but there’s no reason you can’t do ‘serious threats’ and keep it a lighter film. Not everything needs to be dark dark dark all the time.