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Although Pacific Rim doesn’t open for another seven months, the marketing campaign — I hesitate to call it “viral marketing” — has already begun in earnest for Guillermo del Toro’s highly anticipated giant-robots-versus-giant-monsters epic. And among the flurry of blueprints, memos and videos that have surfaced online in the past 24 hours or so is our first glimpse of the enormous Kaiju that rise from the ocean to menace humanity. You can watch the video, and check out some of the other marketing items, below.
When legions of monstrous creatures, known as Kaiju, started rising from the sea, a war began that would take millions of lives and consume humanity’s resources for years on end. To combat the giant Kaiju, a special type of weapon was devised: massive robots, called Jaegers, which are controlled simultaneously by two pilots whose minds are locked in a neural bridge. But even the Jaegers are proving nearly defenseless in the face of the relentless Kaiju. On the verge of defeat, the forces defending mankind have no choice but to turn to two unlikely heroes — a washed up former pilot (Charlie Hunnam) and an untested trainee (Rinko Kikuchi) — who are teamed to drive a legendary but seemingly obsolete Jaeger from the past. Together, they stand as mankind’s last hope against the mounting apocalypse.
Opening July 12, 2013, Pacific Rim stars Charlie Hunnam (Sons of Anarchy), Idris Elba (Thor), Rinko Kikuchi (The Brothers Bloom), Charlie Day (Horrible Bosses) and Ron Perlman (Hellboy).