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‘Amazing Spider-Man 2′ Viral Teases Puma’s Arrival

The Amazing Spider-Man 2 viral marketing team is working overtime these days, what with the recent Times Square New Year’s Eve stunt and all of the regular Daily Bugle updates.

In fact, J. Jonah Jameson’s fictional newspaper has released a new article (published by Ned Leeds, no less) teasing the arrival of Thomas “Puma” Fireheart into the Amazing Spider-Man mythos. Read the article below:

Smash the tail of a lizard, it grows back new. Smash a school with the tail of a lizard, it stays smashed. Until now, that is.

An endowment to the New York City public schools system from Fireheart Industries will help pay for the repairs to the damage suffered by Midtown Science High as a result of Dr. Curt Connors’ rampage three months ago.

Casino owner and businessman, Thomas Fireheart, presented the donation to the city school’s chancellor in an afternoon ceremony at the school. The gift of two million dollars will cover the entire estimated cost for repairs.

Attending the event, senior student and co-captain of the school’s football and basketball varsity teams, Eugene “Flash” Thompson said, “This place was a freaking mess after the Lizard smashed it up. But it would’ve been a lot worse if it wasn’t for Spider-Man.”

Given that Amazing Spider-Man 2 already has Jamie Foxx, Dane DeHaan and Paul Giamatti lined up as villains Electro, Green Goblin and Rhino, respectively, it’s not especially likely that Puma will make an on-screen appearance in the film. Still, it’s fun to think about Andrew Garfield web-slinging against any and all of the rogues in Spidey’s gallery, isn’t it?

The Amazing Spider-Man 2 swings into action on May 2, 2014.

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Comments

  • Fabian

    No, it doesn’t really tease the coming of Puma. Only your headline does. The article only mentions a businessman making a philanthropic contribution. :-)

  • Tony McMillen

    Puma, principal of the mountain.

  • Cass

    If you’re not paid promoters for the film (perhaps you are), why continue to wave the banner for Sony’s viral campaign, which probably has nothing to do with the creative people behind the film?