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FremantleMedia Acquires TV Rights To Neil Gaiman’s ‘American Gods’

american_godsFremantleMedia North America has acquired rights to adapt Neil Gaiman’s novel American Gods for television.

Although many might not know FremantleMedia by name, they will no doubt recognize the programs it produces. Though it’s best known for reality television like Amercian Idol, The X Factor, America’s Got Talent and game shows like The Price is Right and Family Feud, the media conglomerate has recently taken steps into scripted television, producing The Tomorrow People for The CW with other shows in the pipeline, including Basket Case at Spike and The Returned for A&E.

American Gods was in development at HBO up until November 2013, when Gaiman confirmed on a Reddit AMA that the series, though still in development, had changed hands.

“There is an American Gods TV series in the works,” Gaiman wrote in the AMA. “It’s no longer with HBO. The moment that things are ready to be announced I am sure they will be, either legitimately or via a leak in a big Hollywood Agency mailroom.”

Although FremantleMedia picking up the rights to American Gods is a step in the right direction for the series to get to air, it’s still very early days and no other details about timing or a network were divulged.

Official Press Release

FremantleMedia North America has finalized a deal for the rights to Neil Gaiman’s acclaimed urban fantasy novel American Gods, it was announced today by Thom Beers, CEO, FremantleMedia North America.

The 2001 novel has been translated into over 30 languages and earned numerous accolades including Hugo, Nebula and Bram Stoker Awards for Best Novel. Gaiman, the creator of the celebrated Sandman comic series, and the author of bestselling novels The Graveyard Book, Coraline and The Ocean at the End of the Lane, will Executive Produce the series along with FremantleMedia. Gaiman was represented in the deal by Jon Levin at CAA on behalf of literary agent Merrilee Heifetz at Writers House.

The plot posits a war brewing between old and new gods: the traditional gods of biblical and mythological roots from around the world steadily losing believers to an upstart pantheon of gods reflecting society’s modern love of money, technology, media, celebrity and drugs. Its protagonist, Shadow Moon, is an ex-con who becomes bodyguard and traveling partner to Mr. Wednesday, a conman but in reality one of the older gods, on a cross-country mission to gather his forces in preparation to battle the new deities.

The acquisition of American Gods reflects the recent ramp-up in development activity by FremantleMedia North America’s scripted television division, most recently seen in the sale of the US adaptation of the hit French format “The Returned,” currently in development at A&E, Carl Hiaasen’s novel “Basket Case” in development at Spike with Rob Reiner attached and “The Tomorrow People,” picked up for a back-nine order by The CW. The succession of scripted projects follows the appointment of Craig Cegielski, Executive Vice President, Scripted Programming and Development, and Stefanie Berk, Senior Executive Vice President, Scripted Programming and Development in June of 2013.


  • Alex W

    Here’s hoping they stay as close to the book as possible. This is my favourite Gaiman novel.

  • Mike VG

    The Tomorrow people is not a Vampire Diaries spinoff. Not sure where you got that info.

  • bluehippie

    John Goodman as Wednesday? Please?

  • jfarley1

    When I read American Gods, I hear James Spader’s voice as Mr. Wednesday. He’d be perfect. And then I see Anson Mount (Cullen Bohannon on AMC’s Hell on Wheels) as the brooding Shadow. Lots of other good characters, this hopefully will land on AMC or Showtime.

  • nestazhe265

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    12 month old Audi A5 Convertible only from working part time off a home
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  • demoncat_4

    please freemantle go all the way on this and thus make this the latest neil gainman work translated to other media . and john goodman would make a nice wednesday when its time to cast

  • mintlaka

    Please PLEASE tell me that they will actively pursue Virginia Madsen for the role of Easter! She is the only one who can play that role!

  • Mick

    My faith in this project just dropped a few notches. HBO is totally trustworthy, but FreemantleMedia has a lot to prove.

  • Super_Red

    Oh.. that’s good. That’s very, very good. Spader as Wednesday- I like it.

  • realmusicfan

    Cannot wait for this! Thank god Gaiman is producing or otherwise this would be obvious crap. I wonder where this will end up. Hopefully not CW or it might just look like a rip-off of Supernatural, which is funny because Kripke has admitted Supernatural just ripped off American Gods. Also, probably won’t ever happen, but Tom Waits as Wednesday! Or, as weird and Jokey as it might sound, Chuck Norris.

  • Realmanrobbyrob

    I agree. From my research of productions they’ve been apart of its been mostly famly or kids shows.