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Rey Excluded From Latest Edition Of ‘Star Wars’ Monopoly

sw-monopoly-social

The #WheresRey movement is picking up steam again following the release of the new iteration of Star Wars Monopoly, which features characters from “Star Wars: The Force Awakens.” As reported by Gizmodo, the newest version of the “Star Wars” board game features four playable characters: Finn, Kylo Ren, Luke Skywalker and Darth Vader. The lack of Rey, the lead character from “Star Wars: The Force Awakens,” has caused many fans to be upset — as evidenced by this letter from an 8-year-old fan that’s making the rounds on Twitter.


The news comes following much discussion about Rey’s role in the larger “Star Wars” merchandising line. Despite playing a major role in “The Force Awakens,” the character was left out of one set of large figures sold at Target, which included generic stormtrooper and TIE fighter pilot figures over any of the prominent female characters in the movie — one of which is the chrome-plated stormtrooper Captain Phasma.

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The Monopoly issue is drawing ire since — spoiler alert — neither Darth Vader or Luke Skywalker play a major role in “The Force Awakens.” Only Darth Vader’s helmet is seen in the film and Luke only appears in the very final scene, where he does not speak and is on screen for less than a minute. Rey, Han Solo, Chewbacca, Poe Dameron and General Leia all have significantly more screentime than either Luke or Vader. It could be argued that Vader and Luke were paired with Finn and Kylo Ren to represent a pair of good and evil characters from two eras of the franchise. But, despite marketing prior to the film’s release implying that “Force Awakens'” resident Jedi would be Finn, the film itself reveals Rey to be the lightsaber-welding protagonist that goes up against Kylo Ren in the final battle. And if the set was meant to be indicative of the entire “Star Wars” mythology, no characters from the prequel trilogy are among the foursome.

Research has been done into the #WheresRey issue. Jill Pantozzi of The Nerdy Bird published an extensive list of all the Rey merchandise that’s available, which ranges from Micro Machines and 3.75″ figures to t-shirts, journals and more. Since #WheresRey also tracks the lack of availability of Rey merchandise in stores, even if it does exist, MTV’s Victoria McNally determined that Rey merchandise is seemingly impossible to find because it’s selling out in stores.

(via Legion of Leia)

Comments

  • Buddy Paraiso

    I think they’re afraid off] putting Rey in all their Star Wars franchise cause these chauvinists saw Star wars is something “For Boys”.

  • Beast

    The large scale Rey figure like those ones in the boxset was only just released recently. That’s why she’s not included in that multipack of figures.

    Another reason for the lack of merchandise featuring her at first was to keep a lid on spoilers. Which is why more only started coming out after the film.

  • CheapOp

    I don’t follow. I knew of Rey’s character since the beginning. Wasn’t something that seemed like it was being kept a secret.

  • Beast

    Did you even watch the movie? I don’t want to get into spoilers but there was aspects of her character that were revealed that wasn’t spoiled by the marketing.

  • Monolith Jones

    How would having an action figure of her spoil anything? There’s a figure of Kylo Ren there, no spoilers for him.

  • Beast

    *Sighs* Go google Hasbro Rey Resistance Outfit.

    Or Disney Elite Rey version 2.

    Two of the figures that were not to be sold til after release.

    And there would have been spoilers for Kylo Ren if they’d done one focusing on the spoilers from the movie. Which they didn’t…. Yet.

  • Beast

    *Sighs* Go google Hasbro Rey Resistance Outfit.

    Or Disney Elite Rey version 2.

    Two of the figures that were not to be sold til after release.

    And there would have been spoilers for Kylo Ren if they’d done one focusing on the spoilers from the movie. Which they didn’t…. Yet.

  • Khel

    Well, a Rey figure would probably come with certain accessories that would give away an aspect of the film they were working hard to keep secret.

  • Fang McGee

    How would a figure of Rey in her Jakku outfit and staff spoil anything?

  • Dave

    A figure of her with a lightsaber would sorta be a spoiler, as she didn’t have one in any of the promo material.

    There wasn’t much a figure could spoil about Ren, since they were building him up with the obvious bad guy tropes.

    There were literally two surprises in the movie, and one of them was Rey picking up a lightsaber and using it like a pro. The other one wasn’t exactly something they’re going to make a Lego playset of, but if they did I guarantee it wouldn’t have come out before the movie either. Ren wore the same stuff, always had his saber, didn’t really do much of anything that wasn’t shown in a trailer. Rey had a much more complex character development arc visually wouldn’t you say?

  • derrrr de der

    Yet they include Luke, who wasn’t hardly even in the damn movie.
    Your logic is flawed, moron.

  • Amos Greig

    Yet the last version of Star Wars Monopoly had Princess Leia.

  • Monolith Jones

    Why would she have to have a Lightsaber? She has her own weapon, that staff.

  • Monolith Jones

    They wouldn’t have to include that accessory.

  • Monolith Jones

    Once again, there’s no reason to include any spoilery accessories.

  • Nathan Fisher

    This Monopoly set was released before the movie, my guess Rey wasn’t included to avoid spoilers from the movie, they built Finn up as the main hero only for us all to surprised about what Rey is to become. If she stood alongside Vader, Luke and Kylo she wouldn’t be wielding her stick right? She’d have to have a lightsaber.
    As for the set of monopoly itself, it’s titles only as “Star Wars Monopoly” the force awakens isn’t mentioned as part of the title at all, the art on the box features both Kylo and Vader, so it only makes sense that they feature old and new characters.

  • Nathan Fisher

    This monopoly set came out before the film and my guess was she wasn’t included to avoid spoilers, they were trying to market Finn as the hero to draw attention away from Rey so we were surprised by what she was to become and besides, if she was going to appear alongside Kylo, Luke and Vader she wasn’t going to be wielding a stick she’d have to have a lightsaber. And as for the monopoly set itself, it’s just labeled as “Star Wars Monopoly” the force awakens isn’t even on the title and the art on the box features both Vader and Kylo; so it only makes sense that it includes two old and two new characters.

  • Alison Cowan

    Why not include her EXACTLY as she was in the trailers? No, don’t answer that question, because despite whatever efforts you might make to justify the decision, the fact is they DECIDED not to include her. Everything else flows from that; the fact that they could have included her without spoilers, but didn’t, is the only fact that is relevant.

    Also the fact that her merchandise was not made in sufficient quantity is telling; it isn’t merely being sold out, it’s being sold out when the vast majority of purchases are of sets or collections. With the volume of each non-Rey character that being left on the shelves, it is apparent that they didn’t even manufacture AS MANY as they did of the other characters, even though she’s the lead.

  • Alexander Smith

    Dude, not cool…

  • LeeJS

    “Businessmen”, you mean. If they thought they saw anything it’s profit, not sexism. People who are interested in making money don’t care who it comes from as long as they can get the most of it.

  • C_Alan_Nault

    Enough about Rey.. when are the coming out with a lifesize Leia in her slavegirl outfit?

  • LeeJS

    There were complaints about a miniature/model Rey character holding a light sabre before the movie came out. These things are spoilers and were purposefully kept under wraps.

  • Eleanor Abernathy

    So was Widow excluded from the Avengers set because of spoilers, too? Or maaaaybe this is simply just another obvious example of archaic gendered marketing!

  • Beast

    Exactly. They were keeping Rey’s role in the film to a minimum in the marketing just due to how important she is in film. That’s why more Rey merchandise was timed to come out after the film opened for a reason. Not just for the spoilery aspects but also due to that.

  • LeeJS

    Then who would buy it after having seen the film? Think about it. The one without the accessory would get left on the shelf. Businesspeople hate worthless merchandise. Follow the money instead of some quixotic quest for sexism.

  • Beast

    Nope. Just because female action figures don’t sell as well by comparison. Leaving out Widow from the toyline was a huge misstep though. But then sometimes toy companies just make dumb decisions. But when history has shown pegs drowning in unsold female figures… they have to take everything in consideration.

  • Beast

    And this is why people get on their soapboxes and complain about toys.

  • Jay Strickland

    Just a guess but it might be the monopoly set was available before the movie was released and Disney went out of their way to show Finn with the light saber and to minimize Rey’s role. I am sorry but from the trailers I was worried Rey was going to be the manic pixie dream girl.

  • Jay Strickland

    If she had a light saber yes it would. If they had her without the light saber people would complain why did they show Finn with a light saber but not her.

  • José Higashitaka

    So, a figure of Finn without his helmet and armor is not spoiler-y?

  • solletaire

    There is little precedent for marketing mech for sci fi/action franchise stars of the female variety, so companies are not sure how well they’ll sell… or it could be the fact that the male figures all have the same mold from which they are made unlike Rey, so it’s cheaper and easier logistically to make the male figures… I’ll give the merch and franchise ppl the benefit of the doubt…

    Either way it’s kind of funny … and a bit sad…to not have your movie’s main character in the set :)

  • amrothery

    Okay, so it looks like we’ve established that this edition came out before the movie was released, when everyone and their magazine covers were declaring Finn the “New Face of Star Wars” (what with him as an unmasked stormtrooper being the first footage anyone saw) so of course he gets to be in the game.

    The big question here, the one everyone seems to be ignoring, is why did Hasbro put out a Monopoly game with only four player pieces? With the proper six there’d be room for some combination of Leia, Rey, Padme, and Captain Phasma.

  • Randy_Michigan

    Look on the bright side. At least they are not being called racist..

  • Hiya

    I agree Rey should be in but to say Leia over Finn?????

  • Hiya

    I agree Rey should be in but to say Leia over Finn?????

  • Dave

    You guys trolling or did you see the actual toys, or declined to actually look at the toys and just wanna yell?

  • Dave

    You guys trolling or did you see the actual toys, or declined to actually look at the toys and just wanna yell?

  • CheapOp

    Sure did! Haven’t seen the toys, though. I don’t understand how they couldn’t have produced a toy that was in line with the previews.

  • CheapOp

    It shows that you’re replying to me, but I feel like your post somewhat validates my argument.

  • fuck cheapop

    Retard.

  • Alison Cowan

    I’m sorry, your statement doesn’t make any sense. The words are there, and the sentences are correctly formed, but there is far too much missing context.

    Are you actually saying that the fact that they produced figures that included spoilers somehow means that they could not also have produced figures that did not include spoilers? That the fact that one set of toys exists precludes the possibility that another set could also exist?

    Or that producing extras of her would have somehow given away the fact that she’s the lead, even though no one but the factory staff would have any clue that there was more of one produced than of another? And even then might not, if not all of the figures were produced in the same factory?

    Or that it would somehow have killed someone to at least produce the SAME number of each figure?

    Or are you saying that the fact that they chose not to produce a Rey figure that didn’t include spoilers means they WEREN’T ignoring Rey? Or that the apparent fact that they didn’t produce as many of her figures as they did of Kylo Ren, or any other male character, means that they weren’t ignoring Rey?

    Or maybe you weren’t even talking to me?

  • Alison Cowan

    Are you flipping serious?? Are you really suggesting that star wars collectors would ONLY buy one version of Rey? In fact, the obvious solution to your “problem” would be to produce a limited run of the first kind; it would instantly be worth many times as much as the SRP and would sell out minutes after the fact that it was a limited run was announced.

    Really, dude, do you imagine that it’s CHILDREN who buy most of the figures? What planet do you live on? Even the ones that are given to children are purchased by ADULTS. And the vast majority of sales are to collectors and scalpers, at least at this point. Although frankly, while scalpers may stop buying, collectors never will. That’s why the scalpers buy: to sell at inflated prices to the collectors.

  • Alison Cowan

    And if you imagine a collectors collection could possibly be complete without every version of every character produced, then you have no idea what collectors do.

  • techraan

    This is so stupid. Where’s Rey?!! How could they do that?!! DERP!
    So everyone at Hasbro is a sexist?! Hasbro is just responding to consumer demand! Guess what!? The banner share of action figure consumers are young boys and they identify with male characters more. Statistically, boys at the age still think girls are icky. It’s just the way it is. Everyone calm their poodoo shooters.
    Would it help you to know that Rey figures, sold individuallyare shooting up in value, and nigh impossible to find? Rey don’t need to be thrown in with a package deal!
    WE LOVE REY!!

  • Alison Cowan

    It only takes a few sexists – or even just one – sitting in the chair that decides how many Rey figures are made. The reason those figures are so hard to find is because this idiot thought young boys wouldn’t want to buy Rey – and that they are the majority of buyers for the figure. Since both assumptions are, in fact, wrong, Rey figures are shooting up in value and nigh impossible to find. Boys like playing with action figures because they are action figures, not because they are male. The fact that the sexist men keep avoiding making female action figures makes them largely unavailable – but note that when they are available, they sell. This proves this assumption wrong, although no amount of proof gets past a bias. Only leverage does that. And the primary purchasers of STAR WARS figures is an always has been collectors. The fact that the idiot in the chair is still pretending that he doesn’t know that is ludicrous, but there it is.

  • Teleri

    Sheesh – Leia & her loves (ok, Han Solo) were my BIG interest character-wise in Star Wars – and in this new one I loved Rey, loved Leia as a General, adored the idea of a chrome-plated female leader of Stormtroopers & the old tavern-owner being a female Yoda (ok, whatever his alien species is) :D The idea that somehow only boys like Star Wars is insane! So stupidly typical of American marketers, tho.

  • Eleanor Abernathy

    Anecdotes and sweeping statements aren’t evidence, dude.

  • Eleanor Abernathy

    So which is it? They wanted to minimize spoilers, or Rey just wouldn’t sell? You can’t seem to make up your mind about that, but one thing’s for sure: it’s not sexism!

  • techraan

    The black series Rey figures that target collectors are shooting up in value.
    Okay, I’m going to make this really simple: Hasbro and Disney are better than you and I will ever be at responding to the market with products. It’s not just a bunch of men in a board room making assumptions. They’ve got computers crunching numbers, that follow consumer habits and marketing trends by region, country, and culture. They have focus groups, they test market, they have women! Yes, of course they actually ask women and employ women to help make these decisions! No one understands the consumer trends of young girls better than Disney! Not even Mattel!
    When I say “They” you need to stop thinking I must mean old men in suits around a conference table or it’s YOU who are a sexist.

  • Alison Cowan

    A lot of the information sources you describe necessarily produce ambiguous answers sometimes. When the response to ambiguity is always in one direction (and, by the evidence, it is), then the response is the result of bias. Sexism is a type of bias. And don’t imagine that I think women can’t be sexist, or even misogynistic. Bias is no more dependent on what’s between your legs than anything else. So I take no offense at your implication that I might be sexist; it’s a rational possibility. However, the evidence clearly shows a lack of production of female gendered action figures – a production WELL below demand. If they aren’t producing as much as they could be selling, they obviously are NOT getting it right.

  • CheapOp

    I’ve always wanted a troll. May I braid your hair?

  • LeeJS

    Because it would have been crap and the risk is no one would have bought it, then the light sabre one would come out and anyone who wanted it would buy that instead because, lightsabre or no lightsabre? Lightsabre, please. Then all the non-lightsabre Reys end up on a shelf and the business people lose money.

    You people with your quest to find sexism everywhere are ridiculous. People make these decisions for business reasons. Maximising profit drives the decisions, not sexism. Companies are not charities.

  • LeeJS

    Let’s say I’m a businessman. Why am I going to risk losing money producing a toy I don’t think will sell? I know from my sales figures that female skewing toys sell less well than male skewing toys.

    You think I should just take a gamble on girls buying toys that historically they’ve shown no interest in just because I should support feminism? Why would I risk my money unless I was sure it would pay off? Business is about gambling and I’m not going to gamble my money on a long shot.

    If you feel that strongly about it, you use *your* money to build a toy empire and then risk all *your* cash on a gut feeling.

    Fingers crossed you win and make loads of money. Good gamble, well done. My data didn’t point towards it being a sensible decision but you took the risk and it paid off.

    Businesspeople are gamblers; they don’t run charities.

  • die cheapop

    Retard.

  • CheapOp

    “Companies are not charities” = full agreed! Which is why I can’t understand why they wouldn’t produce a saber-less Rey first, get that money, then drop the one with the saber after. Seems like a sweet gig, right? And that’s the sort of practice that happens all the time.

    Now, I will be the first to say that I do subscribe to certain feminist theories, and I do believe that sexism exists; however, my comments made no mention of any of that. I’m simply perplexed that a lead character, who happens to be a woman (and would thusly draw purchases from/for girls), was not afforded a figure in this instance. From a business standpoint – that is, the same perspective you’ve chosen to use – I do not see it as good business. Cash on the table, as they say.

    You people and your quest to be combative everywhere are ridiculous, ;)

  • CheapOp

    My, you’re fun! How many wishes do you grant?

  • techraan

    You are leaving so much stuff out. Oft times with marketing, you keep supply lower than demand so that you can increase costs per unit. You’re saying the Hasbro/Disney marketing machine is in error by only selling Rey as a stand alone action figure instead of in a set with other characters?

    PROVE IT!!
    Rey action figures are sold individually, which means Rey DOES NOT NEED TO SELL WITH OTHER FIGURES TO SELL!!!
    I bought a Rey figure first day of launch for my son! Did you?!
    Hasbro and Disney are way better at this than you or I will ever be. Why don’t you look for why they’re doing it instead of jumping to conclusions!