TV, Film, and Entertainment News Daily

‘Star Wars: The Force Awakens’ Passes $100 Million in China

poe dameron

As expected, “Star Wars: The Force Awakens” crossed the $100 million mark today at the Chinese box office, a testament to Disney’s aggressive marketing of the film in a country largely unfamiliar with the 39-year-old franchise.

Still, the sequel, which opened Jan. 9 in mainland China to a record $53 million, fell dramatically in its second weekend of release, earning just $14.82 million and losing to “Boonie Bears 3,” a low-budget adaptation of a local animated television series. According to The Hollywood Reporter, “The Force Awakens” received “less-than-stellar word of mouth” in its first days of release, which led Chinese cinemas to drastically reduce the number of screenings.

As the website points out, most Hollywood studios would be thrilled with a $100 million-plus gross in China, a milestone reached by only eight Western releases last year. However, considering the record-breaking performance of “The Force Awakens” around the globe, some observers expected more.

Now the world’s second-largest film market, China was only beginning to emerge from its Cultural Revolution in 1977, when the first “Star Wars” premiered. A ban on Western films continued until 1994, which meant none of the original trilogy received wide release there. When the prequels came along beginning in 1999, China’s now-booming network of cinemas was still in its infancy (despite that, the three films met with moderate success; 2005’s “Revenge of the Sith” grossed $11.7 million, considered an impressive feat at the time).

“Part of the box office success is the accumulated cultural memories. Parents see it and they bring their kids,” Michael Berry, a professor of contemporary Chinese cultural studies at the University of California, Santa Barbara, explained to Wired. “In China, it had a very, very different history.”

With even more competition arriving in the form of “Kung Fu Panda 3,” “The Force Awakens” is expected to end its run in China somewhere between the $111 million of “Terminator Genysis” and the $135 million of “Mission: Impossible — Rogue Nation.”

Comments

  • askanison40@gmail.com

    Instead of talking about how “…not good enough…” it did, how about concentrating on how well it did. $100 Million isn’t anything to sneeze at. And that number deserves more than a passing phrase, honorable mention like the… I dare say.. writer… of this article just did. SMH. It’s China and the movie that beat it this weekend would be laughed at by American kids. So why is it that GREAT American things, past times, etc are always dumbed down to Foreign countries? It’s Star Wars. Who gives a f**k if it didn’t stop all traffic and close down schools… IN CHINA? Seriously.

    The Force Awakens has NOTHING to prove. It smashed EVERY record save 1. Just 1. I must’ve missed the memo that stated the Chinese movie industry and box office would matter more to Americans and some-how be more important than the… wait for it…. American movie industry and box office. SMDH

  • inverse137

    “a testament to Disney’s aggressive marketing of the film in a country largely unfamiliar with the 39-year-old franchise.”

    What? “…largely unfamiliar with the franchise.” Those damn soul-less commies…..

  • TYRONE POWERS

    LMAO!