Congratulations to Marvel’s The Avengers, which has now become only the third movie of all time to cross $600 million in US box office take alone, with its worldwide take now in the region of $1,438.3 million. Unsurprisingly, with the prospect of the movie potentially becoming the most successful movie in history suddenly coming on the horizon, the question is now raised: Can Marvel and Disney ensure there’s enough gas left in the tank to ensure the movie topples Avatar?
At what point does corporate synergy start becoming ridiculous? I find myself wondering that question upon the announcement of Marvel’s Avengers Assemble, the new animated series that will replace the current Avengers: Earth’s Mightiest Heroes series because… it’s closer to the movie, apparently? Maybe? But is that enough reason to kill a successful show?
When is a spoiler not a spoiler? When a spoiler for something that doesn’t actually happen in a movie or television show falls in a forest, does anyone hear it? The revelation this week that GI Joe: Retaliation was delayed in part to reshoot scenes that would change a crucial plot point in the movie – which revealed said plot point – has gotten me thinking about the nature of spoilers that aren’t quite spoilers.
If there’s one thing that this weekend’s Men in Black 3 does, it’s offer a particular nostalgia. No, not for when Will Smith movies were good (Yeah, Hancock is the kind of stink that sticks around, Will. Sorry), but for when pop songs were part of the whole movie package.
The Avengers director Joss Whedon says he’s unsure about returning to helm the sequel to Marvel’s $1-billion blockbuster, admitting, “It’s an enormous amount of work telling what is ultimately somebody else’s story.”
By now, chances are you’ve seen Marvel’s The Avengers if you have any interest at all in seeing it – or, for that matter, have a partner who has any interest at all in seeing it – and have made your own mind up about its quality or lack thereof (But, really, come on; it’s a good movie). With follow-ups apparently planned for potentially four of the six “official” Avengers, though, we started to wonder: Which character from the movie most deserves the solo spotlight next?
To the surprise of no-one, Marvel’s The Avengers wasn’t just a hit on its opening weekend, but a record-breaking one that made money for not just one studio, but three. If anyone knows anything about the movie industry, this means we’re likely minutes away from the announcement of a whole new wave of superhero movies, especially Marvel Comics-related ones. What should studios be thinking about as they seek to capitalize on Avengers‘ success?
With Marvel’s The Avengers breaking all manner of box office records internationally, it’s somehow surprising to learn that it’s only on track to be the seventh widest opening in US Box Office history. What are the six movies that had better weekends… and, more importantly, how would their leads stack up against Earth’s Mightiest Heroes in a fight? That’s right: never mind Avengers Vs. X-Men, this is Avengers Vs. Movies.
Finally, some good news for Disney in a year that’s seen John Carter bring some ridiculously heavy clouds to the skies over the Magic Kingdom just for being a (relative) flop: Marvel’s The Avengers looks like it’s going to be a big hit, with pre-release tracking giving it an opening weekend of somewhere in the region of $125 million. Impressive? Sure. But also, just maybe a little low…?
A new international poster has debuted for Marvel’s The Avengers, featuring a collage of character shots we’ve already seen. The Joss Whedon-directed film opens May 4.
Select AMC cinemas will show Iron Man, Incredible Hulk, Iron Man 2, Thor and Captain America: The First Avengers back to back on May 3, capped off by the midnight premiere of The Avengers.
Well, if there’s one sure way of showing critics who suggest that the superhero movie genre is running out of steam that they’re wrong, it’s making sure that Captain America: The First Avenger has a more successful opening weekend than any other superhero movie this year (More successful than Batman Begins, for that matter). So does this mean that superheroes are here to stay?