This week, Brian Cronin investigates one of those instances in which real-world events force a studio to change the marketing, and even the title, of one of its films.
Fox has announced director Shawn Levy and star Ben Stiller will return for a new installment of the hit Night at the Museum franchise, set to arrive in theaters on Christmas 2014.
DreamWorks Animations has premiered a theatrical trailer and new poster for Madagascar 3: Europe’s Most Wanted, which finds Alex the Lion, Marty the Zebra, Gloria the Hippo and Melman the Giraffe still desperate to get back home.
Ben Stiller is teaming up with Reality Bites co-writer Helen Childress for spec horror script called The Mountain for 20th Century Fox.
Anchorman 2 isn’t the only comedy sequel in trouble, as Ben Stiller hints that the planned Zoolander sequel is facing a similar financial struggle.