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How to Make Moviegoing More Attractive for 2012

How to Make Moviegoing More Attractive for 2012

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As the (very) old song goes, “the theater, the theater, what’s happened to the theater…?” With 2011 bringing international box office to a 16-year low and U.S. revenues down for the first time in the last six years, it’s beginning to look like curtains for the movie theater. What can be done to turn this around? We’ve got some suggestions…