The North American box office hauled in $290 million over the five-day holiday period, breaking the previous record set in 2009. The Twilight Saga: Breaking Dawn — Part 2 and Skyfall led, while Rise of the Guardians opened weak.
As the (very) old song goes, “the theater, the theater, what’s happened to the theater…?” With 2011 bringing international box office to a 16-year low and U.S. revenues down for the first time in the last six years, it’s beginning to look like curtains for the movie theater. What can be done to turn this around? We’ve got some suggestions…
The Kenneth Branagh-directed film, which has already grossed more than $108 million internationally, is on track to open north of $60 million this weekend in the United States. That’s considerably less than Marvel’s 2010 tentpole Iron Man 2.
The Green Hornet tops the weekend box office with $34 million in ticket sales, trailed distantly by newcomer The Dilemma and a handful of awards season favorites.
The Twilight Saga: Eclipse may have broken box office records when it opened last week, but apparently vampires don’t sparkle in the long-term; the evil geniuses behind animated movie Despicable Me managed to steal the box office crown this weekend.