Amid all the furor over the concept of “cord-cutting” and replacing traditional television with the Internet, studios and networks have quietly started offering early Internet release of shows online. Is this an attempt to get a jump on the world of tomorrow, or simply a sign of old television surrendering to new television?
The second trailer for director Christopher Nolan’s The Dark Knight Rises was downloaded from iTunes more than 12.5 million times in its first 24 hours, shattering the record set in October by The Avengers.
The teaser for the hotly anticipated Marvel film was downloaded more than 10 million times in its first 24 hours, breaking the record for the most-viewed trailer in iTunes history.
Netflix’s Instant Streaming has changed the way that people watch movies and television, as well as pretty much taken over the internet (Seriously; almost 30% of peak U.S. bandwidth use comes from Netflix Instant, according to recent studies). No surprise, then, that everyone wants a piece of that action – but can anyone come up with a Netflix killer by this point?