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What’s In A Trailer?

What’s In A Trailer?

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Public interest in John Carter is seemingly minimal – despite some outstanding reviews – in large part, if not entirely, because of the trailers that made the movie look like some generic SF movie we’ve all seen before, but this week’s release of the Avengers trailer prompted widespread excitement about what’s facing Thor, Captain America and Iron Man this summer. How much power does a trailer actually have… And what makes a good one?

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