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Why 3D Isn’t Dead, Just Changing

Why 3D Isn’t Dead, Just Changing

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Much has been made by the press and people inside the industry about the “death of 3D,” as forecast by this weekend’s lower-than-expected take for 3D screenings of Pirates of The Caribbean: On Stranger Tides: People didn’t want to watch Johnny Depp acting camp right in front of their faces! It’s the end of 3D cinema! It’s not, of course. But here’s the thing: If that is really the lesson that movie executives are taking away from the low box office last weekend, then the end of 3D really might be around the corner.

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